Starzplay is a leading subscription video-on-demand (SVOD) service operating across the Middle East and North Africa region. The platform delivers thousands of hours of premium Hollywood blockbusters, exclusive TV series, and Arabic content to millions of subscribers.
With strategic Direct Carrier Billing (DCB) partnerships across Saudi Arabia, Morocco, Oman, and Tunisia, Starzplay has built its growth on performance marketing, data-driven optimization, and seamless telco integrations that reduce subscription friction and expand reach across diverse markets.
Challenges That Limited Scale
Before using Trackier, Starzplay managed 20+ affiliate partners across multiple MENA markets with complex tracking systems. The team struggled with attribution gaps, inconsistent reporting across different telco flows, and fraud risks consuming 8-12% of their budgets.
Distinguishing trial sign-ups from paying subscriptions was difficult, making partner payout optimization complex. Manual processes slowed partner onboarding and prevented the team from scaling campaigns efficiently across new markets.
Measurable Impact Across Every Metric
After integrating Trackier’s Performance Marketing Platform in 2024, Starzplay achieved measurable transformation throughout 2025:
• 15% conversion rate consistently across DCB markets
• 12.5% profit growth year-over-year
• 77.5% client retention rate across telco partnerships
Get the Full Case Study
Download the full case study to see how Trackier streamlined multi-market operations, eliminated fraud, and delivered measurable subscriber growth across MENA.
