Neodrafts is a performance marketing company focused on helping advertisers and partners achieve measurable growth through data-driven campaigns, targeted traffic acquisition, and continuous performance optimisation.
The company manages campaigns across multiple digital channels and works with a growing network of partners and traffic sources. As operations expanded, maintaining visibility into campaign performance, ensuring accurate tracking, and optimising campaigns quickly became critical to sustaining growth.
To improve operational efficiency and enable faster decision-making, Neodrafts implemented Trackier’s performance marketing platform for real-time tracking, reporting, and campaign management.
Challenges That Limited Campaign Visibility and Optimisation
As campaign volumes increased, the Neodrafts team needed a more efficient way to manage performance across multiple partners and traffic sources.
One of the biggest challenges was the lack of centralised visibility into key metrics such as clicks, conversions, payouts, and traffic quality. Analysing performance data required additional manual effort, which slowed optimisation and made it harder to react quickly to changing campaign conditions.
Managing tracking links and launching new campaigns at scale also became increasingly complex. The team needed accurate attribution across campaigns while reducing operational overhead.
Collaboration with multiple partners created another layer of complexity. Neodrafts required a platform that could improve transparency, streamline reporting, and make it easier to identify high-performing traffic sources and optimisation opportunities.
Without a unified system for tracking, reporting, and partner management, scaling performance campaigns efficiently became more difficult.
Measurable Impact Across Key Performance Metrics
After implementing Trackier’s performance marketing platform, Neodrafts achieved significant improvements in campaign visibility, operational efficiency, and profitability.
- 1.46x ROAS Achieved
- 49.6% Profit Growth
- 50% Client Retention Rate
- $11.62 Average CAC
By leveraging real-time tracking, detailed performance reporting, and automation-driven workflows, the team was able to monitor campaigns more effectively, identify profitable traffic sources faster, and make data-backed optimisation decisions with greater confidence during Q1 2026.
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