Brandshapers is a performance marketing agency focused on delivering measurable growth through data-driven campaigns, quality traffic acquisition, and performance optimisation.
As its affiliate marketing operations expanded, managing multiple campaigns and publishers while maintaining traffic quality and accurate tracking became increasingly challenging. Duplicate click IDs, fraudulent traffic, traffic discrepancies, and the need to control campaign and publisher limits created additional operational complexity.
To improve campaign visibility, automate key controls, and strengthen traffic quality, Brandshapers implemented Trackier’s performance marketing platform for real-time tracking, campaign management, and fraud prevention.
Challenges That Made Traffic Management and Campaign Control More Complex
As Brandshapers scaled its affiliate campaigns, the team needed stronger control over traffic quality and campaign performance across multiple publishers.
One of the major challenges was the high volume of bot and fraudulent traffic. This made it important to ensure that conversions were generated from trusted sources and that reporting remained accurate.
The team also encountered a large number of duplicate click IDs, requiring frequent manual intervention to maintain traffic quality. Managing campaign and publisher limits manually added further operational effort and increased the risk of overspending.
Traffic discrepancies caused by differences in security tokens and user-agent information from advertisers created another tracking challenge. Brandshapers needed a reliable platform that could improve tracking accuracy, automate campaign controls, and provide stronger fraud prevention.
Measurable Impact Across Key Performance Metrics
After implementing Trackier, Brandshapers improved campaign control, traffic quality, and operational efficiency while achieving measurable business outcomes.
- 1.3x ROAS Achieved
- 15% Profit Growth
- 85% Client Retention Rate
- $500 Average CAC
- 2% Fraud Blocked
- 5% Conversion Rate
By leveraging real-time tracking, Duplicate Click Action, CAP Management, Postback Domain Whitelisting, and anti-fraud controls, Brandshapers was able to reduce manual intervention, improve traffic quality, control campaign spend, and make faster data-driven decisions during Q1 2026.
Get the Full Case Study
Download the complete case study to see how Trackier helped Brandshapers strengthen affiliate campaign management, improve traffic quality, automate campaign controls, and build more reliable tracking and reporting workflows.
