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White-label DSP

Written by Udit Verma

White-label DSP  It is a demand-side platform (DSP) advertisers and marketers purchase and customize for ad placements. White-label DSPs can be integrated with as many ad exchanges and supply-side platforms (SSP) as necessary, which gives advertisers access to comprehensive and […]


Demand-side platform (DSP)

Written by Bharath S.

A software platform that allows advertisers to manage data exchange accounts and multiple ad exchange accounts through one interface. DSPs are an effective marketing automation tool because they enable advertisers to buy high-quality impressions at scale with minimal friction.   […]

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