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A Critical Review: Adverse Effect of SkAdNetwork 

Written by Stuti Singh

There’s a buzz in the market with the current update from Apple on ios 14 that has come with some new advancements in privacy concerns for users. You might be also concerned about your data privacy with the increasing fraud. […]


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Mobile App Deep Linking: It’s Not as Difficult as You Think

Written by Stuti Singh

You know that feeling when you open an app and it takes you straight to the screen you want, without having to fumble around the app’s home screen? Well, that’s the magic of mobile app deep linking! It’s like having […]

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View-Through Attribution: Uncovering the Hidden Gems of Ad Measurement

Written by Stuti Singh

Imagine scrolling through your social media feed and coming across an ad for a product that catches your eye. You don’t click on the ad, but later that day, you remember the product and decide to search for it on […]

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A Guide to Mobile Ad Fraud

Written by Stuti Singh

Mobile ad fraud refers to any deceptive or fraudulent activity that generates false or invalid clicks, installs, or engagements on mobile advertising campaigns. This type of fraud can have significant negative effects on both advertisers and publishers in the mobile […]

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5 Ways to Improve Your CTV Advertising

Written by Stuti Singh

CTV advertising basically refers to promotions over smart TVs. Targeting on connected TV (CTV) is expected to change advertising. The fact that CTV advertising has taken a big boom which has resulted in great results for marketers. Let’s dig deeper […]

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The quintessential guide to choosing the right Attribution Platform

Written by Barkha Gaur

With the ocean of data available today to marketers, can they really depend on it? Every marketing decision must depend on data, but what if the parameters you are depending your entire marketing strategy on are fallacious? This is why […]

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Tracking and optimizing mobile app installs: The beginner’s guide to mobile app attribution

Written by Barkha Gaur

As a user, there is a journey you take from installing an app to using it. Attribution is how marketers understand this journey. The right attribution metrics show a marketer important data points of a user’s interaction with the app, […]

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