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Mobile App Deep Linking: It’s Not as Difficult as You Think
Written byWanna take your users to your alluring comic designs? But not finding a way to drive them directly to your page, now your problem is solved. Use Deep links, now you might be thinking what are deep links? So let’s […]
Read MoreView-Through Attribution: Uncovering the Hidden Gems of Ad Measurement
Written byThe increase in the use of mobile phones has improvised the way of online marketing for brands and marketers. It’s been enhancing day to day with the changing requirements of the user. The current scenario of online marketing shows that […]
Read MoreA Guide to Mobile Ad Fraud
Written byMobile ad fraud refers to any deceptive or fraudulent activity that generates false or invalid clicks, installs, or engagements on mobile advertising campaigns. This type of fraud can have significant negative effects on both advertisers and publishers in the mobile […]
Read More5 Ways to Improve Your CTV Advertising
Written byCTV advertising basically refers to promotions over smart TVs. Targeting on connected TV (CTV) is expected to change advertising. The fact that CTV advertising has taken a big boom which has resulted in great results for marketers. Let’s dig deeper […]
Read MoreThe Quintessential Guide To Choosing the Right Attribution Platform
Written byWith the ocean of data available today to marketers, can they really depend on it? Every marketing decision must depend on data, but what if the parameters you are depending your entire marketing strategy on are fallacious? This is why […]
Read MoreTracking and optimizing mobile app installs: The beginner’s guide to mobile app attribution
Written byAs a user, there is a journey you take from installing an app to using it. Attribution is how marketers understand this journey. The right attribution metrics show a marketer important data points of a user’s interaction with the app, […]
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