Skylight Mediakart Solutions LLP is a Delhi based, data driven digital marketing company specializing in mobile first performance solutions.
Since its founding in 2019, Skylight has built a strong reputation for precision targeting, scale, and measurable outcomes.
With a 900M+ pan India database and direct partnerships with leading telecom operators like Jio, Airtel, and VI, Skylight enables brands such as Dabur, Nestlé, BMW, Asian Paints, and Mahindra Finance to reach audiences across Tier 1 to Tier 4 cities with high impact campaigns.
Challenges That Slowed Growth
Despite its strong reach and advanced targeting, Skylight struggled with attribution gaps, slow reporting, fraud risks, and scaling bottlenecks.
Campaigns often lacked transparency, onboarding new publishers was time consuming, and validating conversions took longer than clients expected. These issues created difficulties in proving ROI and limited Skylight’s ability to grow with enterprise clients.
Numbers That Prove the Change
By implementing Trackier’s partner marketing platform, Skylight transformed its operations with real time attribution, fraud filters, and faster onboarding.
The impact was clear (Q2–Q3 2024, quarter on quarter):
- 1650% jump in conversions
- ROI increased by 120%
- RoAS improved from 1.8× to 3.2×
Turning Proof Into Growth
Skylight shifted from estimating outcomes to delivering proof.
