March 2025 product updates brought some powerful upgrades to improve security, transparency, and attribution accuracy across Trackier.
From secure single sign-on to updated publisher workflows and advanced postback extraction, these updates help teams run faster, cleaner, and more reliable performance operations.
Here is a complete breakdown of what is new this month:
1. Microsoft Outlook SSO Integration + Enhanced Session-ID Priority Logic
We have added a new Microsoft Azure OAuth application to enable secure Outlook-based SSO login for Trackier users.
What is new?
1. App Registration
- Registered a new Microsoft Azure OAuth application.
- Enable seamless and secure single sign-on.
- Reduce password fatigue and improve login security.
2. OAuth Flow Integration
- Integrated the OAuth authentication flow directly inside Trackier settings.
- Admins can now connect accounts instantly.
- No manual token handling required.
Session-ID vs Coupon Code Attribution Priority
We also introduced a more intelligent attribution prioritization system:
- Higher attribution priority logic
- Global configuration toggle
- Campaign-level override settings
- Detailed XLSX logs for attribution
- Coupon code reporting
- Fallback attribution methods
This allows you to use Session ID attribution as the primary method while keeping coupon code attribution as the backup or vice versa.
What does it matter?
- Stronger authentication for user accounts.
- Faster access with enterprise-level security.
- Cleaner attribution logic for better payouts and reporting.
- Clear visibility through detailed attribution logs.
- Reduce mismatched conversions.
2. New Publisher Panel Interface
The publisher campaign interface has been redesigned to make discovery, filtering, and campaign analysis much easier.
What is new?
- A clean, modern UI with a clearer layout.
- Segregated tabs for approved and approval-required campaigns.
- Faster navigation from the left panel.
- Powerful filters (keyword, category, country, type)
- Improved readability of campaign data:
- ID
- Title
- Objective
- GEO
- Status
- EPC
- Conversion rate
3. Goal-Based View on Dashboard
The Trackier dashboard now includes a refined Goal View, providing users with deeper insights into comprehensive conversions based on campaign-defined goals.
What is new?
- Hourly, daily, and monthly data visualisation
- Goal-based breakdowns (e.g., registration, deposit, upgrade)
- Hover-over insights for each goal
- Top campaigns/publishers/advertisers tables or pie chart view
- Quick metrics overview:
- Clicks
- Conversions
- Impressions
- Approved/Rejected conversions
- Last 10 coupon codes displayed
- Customizable dashboard widgets
- Notification & Update Center
- Easy access to profile, billing, & team settings
4. Extract Postback Parameters
We have introduced a dedicated setup to extract postback parameters like txn_id and sale_amount from an advertiser’s postback.
What is new?
A step-by-step interface for extracting attribution parameters:
- Go to Integration → Tools → Postback → Config
- Select advertiser
- Choose the parameter you want to extract
- Assign a storage name (e.g., txn_id, sale_amount)
- Save
Use Cases:
- Capture unique conversion transaction IDs
- Extract and store revenue (sale_amount)
- Prevent data mismatches
- Maintain accurate campaign reporting
- Improve payout accuracy
Impact & Benefits
| Update | Value Delivered |
| Outlook SSO + OAuth Integration | Enterprise-level security and easy login |
| Attribution Priority Logic | Cleaner, more accurate conversion attribution |
| New Publisher Campaign UI | Easier offer discovery and improved transparency |
| Goal-Based Dashboard View | Deeper insights into performance goals and metrics |
| Postback Parameter Extraction | Accurate transaction IDs and sale amounts for payouts |
