While running an Affiliate Marketing campaign, the campaign runners tend to apply a CAP on particular traffic let’s say a partner publisher to cope up with their budget constraints.
When running an Affiliate Marketing Campaign, if you have a budget from the Advertiser & if you feel it’s going to exhaust, then you can automatically pause the campaign and use the traffic for different converting offers. You can Set CAP for
- Day
- Month
- Lifetime
The CAP can be set for the whole campaign, for a particular publisher, or for a group of publishers. Below is the list of the type of CAPs that can be set on a particular campaign.
- Payout
- Gross Revenue
- Gross Clicks
- Gross Conversion
- Approved Conversion
- Pending Payout
- Pending Revenue
To set a CAP, go to Particular Campaign > Setting > CAP
Please note that CAP will take ~10 min to get Activated in tracking and at the same time to get paused, so might see some clicks on the tracking URL even after 10 min when CAP is reached.
Adding the CAP
After you are inside the setting page, go to CAP & click on +Add New.
- Type: This defines on which KPI you want to set CAP
- Approved Conversion
- Payout
- Gross Revenue
- Gross Clicks
- Gross Conversion
- Pending Payout
- Pending Revenue
- Goal: If you have set up multiple Goals or Events in a campaign then you can also add a CAP on various Goals as well. if you leave “–” that means it is on the default Goal of the campaign.
- Publisher: If you choose any Publisher then it will be a Publisher Specific CAP, otherwise it be Campaign Level if you select “ALL”.
- Publisher CAP Visibility: You can also control CAP visibility on Publisher Interface.
- If you choose Public then CAP will be visible to them on the Offer level.
- If you choose Private then CAP will not be visible.
When the CAP on Campaign or Publisher or Geo or Landing Page is reached then the Campaign or specifically that publisher, Geo Or landing page tracking link will be paused by the system & you can see the message on the Campaign Info page. You can also check the progress of the CAP with the CAP report, to access the report go to Report > CAP Report. You can also get the report for the percentage of the total CAP reached. In case you are still facing issues while setting up the CAP for your campaign, please refer to this article on our helpdesk or reach out to us at support@trackier.com. If you want to be a successful affiliate marketer in 2021 then check out this article.
Important To Note:
CAP Flow Chart
CAP Report
