Blogs

In the past, marketing teams have frequently viewed affiliates and loyalty programs as two different and independent departments, one concentrating on acquisition and the other on retention. This compartmentalized strategy, which is frequently constrained by a “rewards only” emphasis on straightforward transactions like commissions or points, ignores the larger customer

Ever wondered how media planning vs media buying affects campaign performance across channels? You’re in the right spot. In this post, we’ll walk you through what each entails, why it matters, and how to blend them into an out-of-the-box strategy. From startups to enterprise SaaS brands, mastering media planning and

If you’re still wondering what is mVAS, you’re not alone. Platforms like Trackier’s partner marketing software now fully support mobile value-added service campaigns with end-to-end tracking. Mobile Value-Added Services, or mVAS, have evolved from basic telecom features into powerful marketing tools. These offers let users subscribe to small content packages

If you’ve ever run an ad and thought, “I really hope this works,” you’re not alone.  But in the eCommerce sector, hope isn’t a strategy. Performance marketing, thankfully, is.  Performance marketing for eCommerce is the model where every cent you invest can be attributed to a tracked result, something eCommerce

B2B marketing is all about promoting products or services. Also, instead of reaching out to individuals, B2B marketing is the process of targeting the B2B buyers, which includes CXOs, managers, etc. The global market for B2B is expected to reach $28 trillion in 2025, and if we talk about the

Alright, marketers listen up. If you’re running a B2B company, agency, SaaS startup, or enterprise setup, we have some news for you: a B2B referral program can ABSOLUTELY make a world of difference when it comes to your lead-gen efforts. And if you’re already running partner programs or affiliate campaigns,

The B2B marketing world is not what it used to be. If you’re a marketer at a startup, enterprise-level brand, agency, or SaaS company, you’re constantly trying to cut through the noise and drive results. That’s where B2B performance marketing comes in, an approach to performance marketing that focuses on