mCaffeine had all the ingredients for success—a bold brand, rising demand, and ambition. But behind the scenes, they were grappling with fragmented attribution and manual campaign validation that created blind spots in performance. Budgets were misaligned, costs were bloating, and the team was juggling errors daily.
Enter Trackier. With real-time tracking, automated validation, and built-in fraud protection, it acted like a spotlight and a shield. Suddenly, all marketing channels were consolidated in one place. Manual workflows vanished. Fraudulent clicks were blocked. Campaign data was accurate, clean, and instantly actionable.
How Results Came to Life
This transformation wasn’t just technical—it sparked better decision-making across the board. With unified attribution and automation, mCaffeine could instantly pivot budgets toward what was working, eliminate costly errors, and ensure every rupee spent was genuine. They shifted from reactive to strategic, turning marketing chaos into clarity—and it all began with one smart, streamlined platform.
What changed with Trackier:
- ~20% Drop in CPA QoQ — thanks to unified, real-time attribution and campaign hygiene
- 7.74% YoY Revenue Growth — fueled by improved ROI and budget optimization
- 11.79% YoY Profit Increase — driven by reduced waste and smarter spend
