One of the known alternative strategies of unofficial brand promotion is influencer marketing. However, finding influencers is a difficult task.
According to a recent survey, 54% of users use social media to research products, while 71% of users are more likely to purchase goods and services based on the recommendation of an influencer on a social network.
Identify the right influencers that fit into your brand’s niche to reach your goal target market. The more you find influencers in your niche, the more authority and visibility you will gain in your target market.
In this blog, we are going to understand who the influencers are and how you can find influencers for your niche.
Who are the Influencers?
An influencer is an individual with the power over a purchase decision from others due to his or her status, authority, or position, or through a connection to his or her followers.
Influencers always have a niche that they are actively engaged with depending on the size of the niche
They are social relationship assets that can be used in tandem by a brand to achieve its marketing objectives.
How To Find Influencers In Your Niche?
It’s not that hard to find influencers these days. You will eventually find a ton of influencer profiles that you can contact later if you know who and where to look.
If you still don’t know where to look for influencers, these suggestions will enable you to find them specifically for your niche and how you should approach them.
1. Determine your campaign goals
First and foremost, you need to concentrate on the near term with a focused set of concrete, measurable goals before considering long-term, sustainable relationships with influencers. Here is the list of the top 10 goals for influencer marketing:
- Improve brand advocacy.
- Increase brand awareness.
- Reach new targeted audiences.
- Increase share of voice.
- Improve sales conversion.
- Manage reputation.
- Drive lead generation.
- Accelerate digital transformation.
- Improve customer satisfaction.
- Improve employees’ influence.
2. Plan your influencer spending
Although it is a nightmare to put a price tag on exactly how many influencers in each bucket charge, let’s just say that prices increase as follower numbers increase. Prices vary by social network as do audience engagement and intent of purchase.
3. Hunt down influencers
With even basic social media research, you can uncover influencers in your niche who are aware of the industry.
Primarily, you’ll come across the following types of influencers:
- Bloggers who have written about your niche.
- People who talk about competitors’
- Authors of popular industry websites
First, you can begin by doing a competitor analysis and analyzing what influencers are working on for them. You will be able to learn so much about the types of hashtags and key search terms they apply to their posts. Reach out to them if it feels like a good fit, and ask if they’d be interested in working with you.
4. Find influencers on popular platforms.
Social media can be labelled as the 21st-century phonebook. You can find influencers for your niche quite easily.
You can identify the most effective influencers for your company if you have a solid understanding of your target market, the social media platforms they favour, and the kinds of content that speak to them the most.
Here is a list of ways you can use them to find influencers:
- Search hashtags
Native search tools on social networks automatically bring up influential accounts. When you enter the hashtag for your industry, a list of hashtags and accounts tailored to you based on your location and activity will appear. The most well-liked hashtags are rarely the best. Choose a more precise one.
- Social media advanced search tools
Advanced search tools are offered by Facebook, Twitter, and LinkedIn. They make quicker, deeper digging easy. Search for your topic or niche. Include your industry. To find local influencers, include your city. In the title field, enter “editor” or “blogger” to search for content creators. Any influence not currently connected to you will show up in search results.
- Free social media tools
Free tools are of great importance when you are working to find influencers of a wide topic. Still, it consumes a lot of time to filter various people and calculate your authority score for their domains.
- Paid influencer marketing tools
Using several effective tools, you can identify influencers and follow your engagements with them, and these have some fantastic search functionality you won’t find on free tools.
Filtered and sorted in ways impossible using free tools, they can assist in finding niche influencers you might like to collaborate with
- Search engines
Search engines often give lists of influential people in a specific industry. After combining them all into a list, you can observe which people are often on these lists.
5. Select the most influential people
You will attract yourself to the most followers instinctively for the most part. However, pay attention to whether it is worth your investment and your ROI, rather than the size of the audience.
And when you don’t know how much the investment will cost and how much you’ll earn from it, calculating returns can be challenging. In such cases, you need a platform that can assist you with ROI calculations and generate accurate reports on your marketing efforts.
Check out how Trackier can help you increase your ROI for your affiliate marketing efforts.
6. Pitch!
When you’ve identified an influencer who might be worth paying for, you need to make an effort to recruit them.
This might be harder than you think; many influencers will decline your offer. We advise that you reach out to as many influencers at once after you have calculated your ROI. Don’t count on a few; create a bucket list of influencers you can always work with.
Compare the offers made by the few who reply, and move on to the next bucket list of people if you don’t get a response.
Conclusion
All this ultimately comes down to connecting with the right influencer and putting out a well-thought-out plan into action for exposing your company to millions of potential online customers. To kick-start your campaigns for influencer marketing, we recommend consulting with a PR agency first. Saving your time and energy, agencies would guide you to redefine your business shortly.
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