Beating the Fraudsters- Trackier Anti Fraud Tool
Online advertising is a multi-billion dollar market. Global digital advertising spending is forecast to reach $ 225 billion, or 44% of total advertising spend. The size of this market is encouraging criminals and hackers to create technologies and techniques to steal money from advertisers. According to Ad Age, every $1 out of $3 spent on […]
Everything You Should Know About Mobile Affiliate Marketing In 10 Minutes
Over the last few years, the number of smartphone users has increased rapidly from 2.5 billion users in 2016 to expected 3.8B users in 2021. The crazy rise of mobile users definitely opens chances in the field of affiliate marketing! Not only the UI & UX of websites and apps have to be adapted for mobile. The way to […]
6 Benefits of Affiliate Marketing for Your Business
Affiliate marketing is a means of marketing that can help you make your new business grow without having to spend hours and hours on advertising. If you are just starting out with your new online business, becoming more familiar with the term “affiliate marketing” is a great place to start when it comes to setting […]
Why Adcounty Media chose Trackier over other Tracking Platforms?
About Adcounty AdCounty Media is a user acquisition network and premium mobile agency based out of India. Adcounty works with multiple brands and websites across various verticals on a performance basis to help them acquire a premium user base and achieve their marketing objectives. We run performance campaigns for both mobile & web in India […]
Why SVG Media chose Trackier over other Tracking Platforms?
About SVG SVG Media, a Dentsu Aegis Network company is the Largest Digital Marketing Platform with over 150 Million Unique Visitors. SVG Media started its India operations in 2006 and is the launchpad for successful digital advertising technology media businesses Through its entities, SVG Media represents more than 70% of India’s Internet base. Challenges With […]
Trackier wins 2019 Expert’s Choice Award and Top ranking from FinancesOnline!
We are all extremely proud of what we have achieved at Trackier until 2019, and our latest honour gives us even more reason to celebrate. Trackier has won the prestigious 2019 Expert’s Choice Award, 2019 Great User Experience Award, 2019 Supreme Software Award from FinanceOnline, a very popular B2B software review platform. This recognition is awarded annually […]
5 Ways how Trackier Performance Marketing Software Can Change Your Online Business
While traditional marketing practices such as advertising on TV, print, radio, and promotional banners on websites and social media are still very much in play, performance marketing is fast becoming a common online business marketing strategy for many businesses, including brick-and-mortar establishments, online retailers, and e-commerce enterprises. Performance marketing is proving to be effective that major […]
How Trackier helped Logan Media to Scale Up
About Logan media Logan Media is a major Latin American mobile marketing company who was on the brim of aggressively scaling. In the pursuit of the same, they were looking for an appropriate platform that can boost and automate their operations so that they can focus on expanding. They were looking for a unique […]
How to Optimize CPI Offers for Positive ROI
1. Track and Analyse Channels While working with multiple ad networks, campaign managers analyze which traffic sources are bringing positive ROI. By implementing pixels or attribution SDK by appsflyer.com tune.com or appattribution.io, much of the reporting can be automated for more app optimisation. By passing back important user behaviour information through SDK, your user acquisition […]
Use of Postback, iFrame Pixel & Image Pixel
Conversion tracking starts when you start creating a conversion action in your Trackier Account. A conversion action is a specific customer activity that is valuable to your business. There are three ways to set up conversion tracking. Web beacons (or tracking pixels) are a common method. Tracking pixel 1 x 1-pixel transparent graphic image inserted on web pages or […]