How to test your publisher postback & why is it important?
After the addition of the Publisher Postback, it is advised that you run a Publisher Postback Test before taking your Performance Marketing campaign live. If you are facing any issues while adding the Publisher Postback, then please check out this article on “How to add your Publisher Postback?“. Step 1: Create a Tracking Link Initially, […]
Follow These Steps To Add Your Publisher Postback
The Postback is primarily used to share information such as app events, conversions, sales, registrations & lead captured with the publisher. This can be done either at the Global level or Campaign Level to pass the necessary information. Follow these steps to know how you can share the Postback with your Publisher: Step […]
How To Add A Publisher To Your Trackier Panel?
An affiliate marketing publisher is a business entity or an individual website owner that earns commissions for referring sales, leads, and traffic or app installs, etc to an advertiser by placing affiliate marketing advertisements such as links and banners on their websites. Publishers are the partners that generate the overall traffic for the campaign from […]
How to integrate with your advertiser via image/iframe pixel?
To track your performance with a particular advertiser you need to share your img/iframe pixel if you want to use pixel tracking as the primary method to tracking. The tracking pixel can simply be placed on the advertisers thank you page or landing page. As both the image pixel & the IFrame pixel are more […]
How to Set Up Advertiser Server Postback Integration
The integration of an advertiser’s server postback is of paramount importance in tracking the essential performance marketing macros during the execution of a campaign. It serves as a direct communication channel between your tracking platform and the advertiser’s server, enabling the seamless flow of conversion data. This not only ensures precise attribution but also empowers […]
Learn How To Set Up Goals & Events In Your Affiliate Marketing campaign
While running any affiliate marketing campaign, it is important to realize what all will be the key performance indicators or performance metrics. These matrices will help you understand how the customer/ user is interacting with your product & accordingly analyze the performance of your campaign. As you are setting up the KPIs of your affiliate […]
How To Add An Advertiser On Your Trackier Panel?
It is mandatory for all the advertiser partners & affiliate marketers to add advertisers to their panel to create any campaign or before creating the API integration. No worries, we have got you covered. Adding an advertiser on your Trackier is quite an easy task. There are normally 4 ways in which partners can add […]
What All Parameters Can Be Tracked In Advertiser Postback?
Often while running our performance marketing campaigns, we tend to ignore or not know about the key performance metrics & various parameters that can be tracked & traced. It is very important to track the right parameters of your affiliate marketing campaign in order to analyze, & optimize the campaigns in a more effective way. […]
How to use Google Tag Manager to add tracking pixels?
Google Tag Manager is primarily used to add pixels on different web pages to track & measure various events & activities happening on the page plus understand customer behaviour & how they interact with the overall product. The Google Tag Manager provides a central code snippet that you use to track & measure user behaviour. […]
Building an Effective Performance Marketing Strategy in 2021
In a perfect world, businesses pay only for advertising that brings in customers. Wouldn’t you just love to limit your marketing spending to cases where customers take action? Wait. You can do that already. With performance marketing. Performance marketing is a form of online advertising where merchants pay platforms only when customers convert. This result-driven […]