Multi Touch Attribution Explained: What It Is & Its Benefits
The buyer’s journey today involves interactions across multiple touch points and platforms. A sale conversion that occurs due to a single encounter is rare. Instead, conversions and sales are frequently the results of a combination of interactions from multiple sources, including blog pieces, social media posts, webinars, in-person events, talks with reps, website content, email […]
Email Marketing Partnership: Definition, Strategies & Benefits
Digital marketing can be described as an intricate system where a multitude of marketing outlets work together. Each can be very powerful on its own, but their combined usage for multiple marketing methods can dramatically shift the game entirely. Consider the case of email marketing. So, if you want to nurture leads, keep your customers […]
Beginner’s Guide: Lead Generation, Distribution and How to Sell Leads
A little-known fact in marketing is that well-established companies and brands who have experienced massive success have all worked upon lead generation, lead distribution, and selling leads at a point in time. Identifying your customer needs is the most basic yet necessary aspect of marketing. Despite the customary use of Lead Generation, not many succeed […]
Top Affiliate Marketing Conferences & Events 2021/2022
The affiliate marketing industry requires presence at conferences and events if one wants to succeed. It is simply the best way for publishers, affiliate managers, CEOs of their own networks, and solution providers to connect with partners and establish influence in their industry. It also provides a unique chance of generating revenue. However, it could […]
Should apps be using Incentivized Advertising as a Mobile Marketing Strategy?
A quick look into gaming apps will show you SDK from networks offering incentivized ads as a monetization method. Incentivized ads or as they are more commonly known, rewarded ads use a value exchange disposition where the end-user gets something out of engaging with the ad. This is why they are more popular among free […]
Introducing Trackier’s Mobile Marketing Platform
Over 5 years ago Trackier started its Ad-tech journey with our Performance Marketing Software. After gaining much success, we started recognizing an emerging need in the mobile industry as well. With the app economy accelerating in the last few years, marketers, developers, and product managers were still struggling to find ways to accurately measure the […]
Tracking referrals without using any codes
The whole data game for app owners revolves around two data points “What are my users looking at?” and “Who are my users talking to?”. Why? You see how when using an app, they often ask you to share links to the app or send recommendations to your friends, while providing an incentive in in-game […]
How to re-engage inactive app users?
The competition between apps today is fierce and it falls upon the app owners to make sure that their users get the best possible experience. Failure to do so would mean the users migrating to another app with a similar concept that caters to their needs better. Are you seeing a dip in your user […]
Tracking and optimizing mobile app installs: The beginner’s guide to mobile app attribution
As a user, there is a journey you take from installing an app to using it. Attribution is how marketers understand this journey. The right attribution metrics show a marketer important data points of a user’s interaction with the app, for example clicking an ad or making a purchase. However, beginners to mobile app attribution […]
What Is Promo Code? Complete Guide to Promo Code Strategy
If you are wondering what is promo code, it is a special alphanumeric code that customers enter during checkout to receive a discount, reward, or exclusive benefit. Businesses use promo codes to drive sales, increase average order value, and get new customers. But simply generating a code and posting it on social media is not […]