Introducing Trackier’s Mobile Marketing Platform
Over 5 years ago Trackier started its Ad-tech journey with our Performance Marketing Software. After gaining much success, we started recognizing an emerging need in the mobile industry as well. With the app economy accelerating in the last few years, marketers, developers, and product managers were still struggling to find ways to accurately measure the […]
Tracking referrals without using any codes
The whole data game for app owners revolves around two data points “What are my users looking at?” and “Who are my users talking to?”. Why? You see how when using an app, they often ask you to share links to the app or send recommendations to your friends, while providing an incentive in in-game […]
How to re-engage inactive app users?
The competition between apps today is fierce and it falls upon the app owners to make sure that their users get the best possible experience. Failure to do so would mean the users migrating to another app with a similar concept that caters to their needs better. Are you seeing a dip in your user […]
Tracking and optimizing mobile app installs: The beginner’s guide to mobile app attribution
As a user, there is a journey you take from installing an app to using it. Attribution is how marketers understand this journey. The right attribution metrics show a marketer important data points of a user’s interaction with the app, for example clicking an ad or making a purchase. However, beginners to mobile app attribution […]
What Is Promo Code? Complete Guide to Promo Code Strategy
If you are wondering what is promo code, it is a special alphanumeric code that customers enter during checkout to receive a discount, reward, or exclusive benefit. Businesses use promo codes to drive sales, increase average order value, and get new customers. But simply generating a code and posting it on social media is not […]
What is Google Advertising ID?
The Google advertising ID is a device identifier which marketers can use to track the ad behavior of users anonymously on Android devices. Sometimes, this is referred to as the Android advertising ID, although the more frequently used term is Google advertising ID, short for GAID. Think of the GAID or Android advertising ID as […]
5 Steps to Start a Successful Affiliate Program in 2024
This beginner’s guide to creating an affiliate program contains everything you need to get started. You will put your affiliate program up for success if you follow the steps below by using the performance marketing software by Trackier. Steps to Start a Successful Affiliate Program 1. Analyze Your Market by Looking at Competitors’ Examples You […]
Partner Marketing: Importance of Goal Setting
According to Hinge’s 2021 High Growth Study, partner marketing is the 7th most impactful marketing tactic for professional services companies, surpassing other frequently leveraged marketing techniques such as event sponsorships, blogging, and email marketing campaigns. More importantly, within the sector of high-growth companies, we found they were three times more likely to use marketing partnerships […]
Affiliate Marketing: How To Find B2B Affiliates?
To find affiliates, one needs to ask a mix of basic questions and inform interested persons about your service. You may also convince others to become an affiliate by providing high-quality products, good customer service, and generous commission. You will have to make efforts to find the best affiliates to include in your program, but […]
Mobile Attribution: Its Crucial Role in Mobile Marketing
What is Mobile App Attribution? An app install is linked to a marketing activity such as an ad or a marketing campaign using mobile attribution. Marketers want to identify when their ad campaigns are successful, so they employ mobile attribution platforms to link impacts (app installations, events, and revenue) to drivers (ad campaigns). Of course, […]