Cookieless Tracking: Is This What The Future Looks Like?
Cookieless tracking is the future, and we are all for it. The elimination of third-party cookies has impacted performance marketing quite a bit, especially affiliate marketing and cookieless tracking affiliate models that rely on privacy-first attribution. As marketers, we are well versed with the cookie saga, with privacy concerns increasing by the day, the future […]
India’s Craze for Hyper Casual Games: Popularity, Market Trends, and Monetization Strategies
Remember the days of patiently waiting for your computer to boot up just to play a simple game of Solitaire? Those times are long gone, my friend. In India, the mobile gaming landscape is experiencing a hyper casual revolution, and it’s all about quick bursts of entertainment that fit perfectly into your chai break or […]
SEO for Mobile Apps: Why Mobile Marketers Need A Search Engine Optimization Strategy
Getting found out by potential users only via the app store isn’t sufficient for today’s mobile app market. Mobile marketers need an airtight SEO for mobile apps strategy to make sure that they are getting eyeballs even from search engines like Google, Firefox, Safari, and Bing. Focusing on the same, this guide will help you […]
The Unlikely Ally: Benefits of Reddit Ads for Mobile Marketers
With billions of smartphone users worldwide, reaching your target audience on their mobile devices is not just advantageous but essential for staying ahead in the competitive market. However, amidst the plethora of advertising platforms available, one often overlooked gem stands out – Reddit Ads. Reddit, often dubbed as the “front page of the internet,” is […]
The Imperative of Competitive Analysis
Every day, thousands of new apps emerge, seeking to carve their niche in users’ smartphones. Amidst this fierce competition, the need for strategic planning and insightful decision-making becomes paramount. Just as a seasoned explorer navigates through the dense foliage, developers and entrepreneurs must conduct rigorous competitive analysis to thrive in the dynamic realm of mobile […]
Tailored Triumphs: Custom Product Pages for App Store Success
In today’s mobile-first economy, where app stores are flooded with countless options, standing out is crucial for success. One often overlooked but immensely powerful tool for app developers is creating custom product pages. These pages serve as the storefront for your app, offering a glimpse into its features, functionalities, and uniqueness. In this blog post, […]
Adjusting to New Realities in Adland: Third-Party Cookies Deprecation to Artificial Intelligence
2024 is all about moving on – from third-party cookies, invasive marketing practices, and one-size-fit-all targeting. There’s a lot going on this year, although it hasn’t been more than two months since it began. Especially on the advertising front, giants like Google are keeping busy overhauling the industry for good (or is it too early […]
Beyond The Cookies: Finding Flavor in Location-Based Advertising
According to the latest data by PrimeAudience, marketers in 2024 are better prepared for the impending third party cookie cull than they were last year. In fact, 88% of US marketers are confident about their strategy without the 3PC, focussing more on contextual targeting, location-based advertising, first party data, and more. If you’re among the […]
Enhancing Social Media Influencer Programs With Dynamic Commissions
In the ever-changing world of digital marketing, social media influencers have become a major revenue driver, especially through affiliate marketing. The TikTok and Instagram platforms have become profitable spaces for influencers to not only showcase products but also generate six to seven-figure incomes by leveraging affiliate marketing links. Probably, one of the most common approaches […]
Unlocking Exceptional Performance Marketing Success with Trackier CSM
Ever faced the frustration of delayed responses or lackluster support from your tech provider in the dynamic landscape of performance marketing? At Trackier, we empathize with these common challenges and are committed to revolutionizing your experience with our customer-centric approach. In this comprehensive guide, we’ll explore how Trackier stands out in providing accessible and proactive […]