Logo Trackier

All the features you need in
a complete Ad Tech solutions provider

Get the latest updates and news from Trackier

Get new posts on email

Home » Blog » Partner Marketing » What Is Partner Marketing?

What Is Partner Marketing?

Written by Siddharth Jain

Partner Marketing can be simply defined as a method of marketing where two brands collaborate with each other & one brand drives traffic for the other brand in return for some kind of compensation. The partner marketing model is primarily focused on a Cost per acquisition(CPA) or a Cost per sale(CPS) model wherein the publisher is paid by the advertiser or the brand only when a customer is acquired or a sale is made.

There are multiple ways in which companies can partner with one another depending on the kind of partnership they want to pursue . The partner companies can either be referrals, distributors, brand ambassadors, affiliates, resellers or alliance partners. Brands & partners can collaborate with one another in different ways such as loyalty program publishers, cashback publishers, voucher publishers & more.

To broaden their market reach, many advertisers & brands collaborate with large publishers & communities whose primary business is partnership. To drive large amounts of sales & customer acquisition, B2B partnerships have been highly popular & beneficial for small & medium size businesses.

Why is it important to have a Partner Marketing Program?

For companies to grow in the market, it is necessary for them to build partnerships with other brands & publishers. It is very important for brands & advertisers to partner with strong communities of their brands advocates, Influencers, Aggregators to help them access a wider range of loyal audience which they haven’t touched till now & also expand their presence to different geographies & demographics where they may not have a strong presence. Partnering with more established & reputed publishers also helps brands to gain more credibility with their audience.

Partner Marketing

What do brand partners get?

For promoting brands via their traffic sources, publishers & brand partners are rewarded by the brands in the form of commission which is set up by the brands. Primarily the brands set up a commission model based on which the partners are paid. This commission can depend on the key performance indicators set up by the brand while creating the commission model. To set up a successful partnership it is important for them to provide all the necessary information to their partners so that they are able to market brands in the best possible way.






More Blogs From Us

  • Features that SaaS Affiliate Trackers Should have

    It is a task to manage an entire affiliate network, mainly when there are multiple campaigns and affiliates across multiple channels. Even with the experienced professionals it is a demanding task.   As we know it’s important to track the […]

    Read More
  • CTV, OTT Trends And Their Application 

    There was a CTV news break in 2021 that the streaming subscriptions in the US overtake the number of people. Can you imagine there are more subscriptions to video streaming services including Netflix, Amazon Prime, Hulu, HBO Max and Disney+ […]

    Read More
  • Taking Your Affiliate Advertising International

    Is business expansion always on your mind? Do you wish to take your business global? Well while spending on strategising your affiliate advertising, why not give it a global perspective? This will give your business exposure to international markets, which […]

    Read More
  • Benefits Of Couponing In Your Affiliate Marketing Strategy

    As business owners, agencies, or an individual, we strive to be successful in our work. A successful affiliate marketing strategy sounds tempting as it grows the business rapidly. And who doesn’t want to grow their business while using techniques that […]

    Read More
  • How To Optimise Your Online Marketing Ad Spend Effectively?

    Online marketing is becoming the major source of revenue for businesses these days. Companies depend on multiple marketing and analytics tools to measure their business performance like free Social Media tools (Instagram, Facebook, Linkedin, Twitter, etc.), they are useful, organic […]

    Read More
Bottom Image

Tap every user attribution in real-time with Trackier