All the features you need in
a complete Ad Tech solutions provider

Get the latest updates and news from Trackier

Get new posts on email

Home » Blog » Partner Marketing » What Is Partner Marketing?

What Is Partner Marketing?

Written by Siddharth Jain

Partner Marketing can be simply defined as a method of marketing where two brands collaborate with each other & one brand drives traffic for the other brand in return for some kind of compensation. The partner marketing model is primarily focused on a Cost per acquisition(CPA) or a Cost per sale(CPS) model wherein the publisher is paid by the advertiser or the brand only when a customer is acquired or a sale is made.

There are multiple ways in which companies can partner with one another depending on the kind of partnership they want to pursue . The partner companies can either be referrals, distributors, brand ambassadors, affiliates, resellers or alliance partners. Brands & partners can collaborate with one another in different ways such as loyalty program publishers, cashback publishers, voucher publishers & more.

To broaden their market reach, many advertisers & brands collaborate with large publishers & communities whose primary business is partnership. To drive large amounts of sales & customer acquisition, B2B partnerships have been highly popular & beneficial for small & medium size businesses.

Why is it important to have a Partner Marketing Program?

For companies to grow in the market, it is necessary for them to build partnerships with other brands & publishers. It is very important for brands & advertisers to partner with strong communities of their brands advocates, Influencers, Aggregators to help them access a wider range of loyal audience which they haven’t touched till now & also expand their presence to different geographies & demographics where they may not have a strong presence. Partnering with more established & reputed publishers also helps brands to gain more credibility with their audience.

What do brand partners get?

For promoting brands via their traffic sources, publishers & brand partners are rewarded by the brands in the form of commission which is set up by the brands. Primarily the brands set up a commission model based on which the partners are paid. This commission can depend on the key performance indicators set up by the brand while creating the commission model. To set up a successful partnership it is important for them to provide all the necessary information to their partners so that they are able to market brands in the best possible way.






More Blogs From Us

  • Learn How to Manage Your Affiliate Campaign in 2022

    Affiliate marketing has evolved the eCommerce industry for good. It has changed the way brands used to attract consumers to their business. But what is more important is how you run your affiliate campaign. Affiliate Campaign Management defines your relations with […]

    Read More
  • What Is Server To Server (S2S) Integration? Learn How To Integrate It Through Website.

    Are you looking to track the ad campaigns or the conversions on a third-party server? No Problem. Now, you will be able to store conversion data and track campaigns, using a simple Server To Server Integration Model on your website. […]

    Read More
  • Earn More Money as an Affiliate Marketer in 2022

    Affiliate marketing, also known as Performance Marketing, looks simple on the surface. Brands offer you, an Affiliate Marketer, a commission for every sale or conversion via the link they provide you through your promotional activity.  You don’t have to hold […]

    Read More
  • Multi Touch Attribution Explained: What It Is, Difference Between Attributions & Benefits

    The buyer’s journey today involves interactions across multiple touch points and platforms. A sale conversion that occurs due to a single encounter is rare. Instead, conversions and sales are frequently the results of a combination of interactions from multiple sources, […]

    Read More
  • Email Marketing Partnership: Definition, Strategies & Benefits

    Digital marketing is a complex system that incorporates a wide range of marketing outlets. Each is effective on its own, but when used together, multiple marketing methods can completely change the game. Take email marketing, for example. So, if you […]

    Read More

Tap every user attribution in real-time with Trackier

You’re in!

subscribed

Thank you for subscribing to Trackier’s newsletter. We will send you only the best content, with actionable steps you can take to grow your business.

Mobile attribution and marketing analytics guide for gaming companies

X