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How publishers evaluate affiliate network

Written by Mukul Kaushik

Two days back one of my clients asked me about the mindset of an affiliate while assessing an Affiliate Network. As an Affiliate network conserving the affiliates is one of the big factors in scaling your business. In this article, I tried […]


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8 Top Must-Read Books For Affiliate Marketing Managers

Written by Mukul Kaushik

Digital marketing, including affiliate marketing, is always changing; it’s not what it was five years ago. But how can you remain competitive in such hostile conditions?Be knowledgeable. Even if we get a tonne of information daily from social media and […]

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How to Choose The Best Android Attribution SDK?

Written by Mukul Kaushik

If you are amongst these people( affiliates, advertisers, or an ad agency) who are ready to track their activities on the app via technology like Appattibution.io or a person who is just keen to know about Android Attribution SDK for […]

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Choose The Best Performance Marketing Tool

Written by Mukul Kaushik

Performance marketing or affiliate marketing softwares have become a major game changer in the industry in the past few years. As the time elapses, the advertisers, ad network agencies, and publisherscame across the same problem – when to start an […]

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Top 6 reasons why you should use Trackier

Written by Mukul Kaushik

Trackier has emerged as a leading player by offering a wide range of attractive features in its niche to serve hundreds of ad networks till now through its high-end software. What makes the Trackier Performance Marketing software unique are our […]

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5 Ad Networks For Small Publishers To Join

Written by Mukul Kaushik

Earning money through affiliate marketing is not that much difficult! You can earn money by signing up as a publisher in any ad networks and get paid through any payment options varying from Paypal, Cheques, or Electronic Funds Transfer (EFT). […]

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Top 5 Benefits of Working on Cost per Acquisition

Written by Mukul Kaushik

Cost per acquisition (CPA) is also short of cost per action both of these is interchangeably used. The main purpose of CPA is to measure the advertiser’s per conversion cost from beginning to end. And so for the time being […]

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How to get 100% reliable affiliate tracking?

Written by Mukul Kaushik

Leads are extremely important in any online business that has an affiliate program. They want to track that is reliably accurate, real-time, and automatic for the marketing affiliate software to get access to the affiliate campaigns and ads that they […]

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Get a Deeper & More Insightful Look on the Report

Written by Mukul Kaushik

The passing of values between your own internal system, the Trackier and Attribution Analytics platforms, and your publishing partners’ internal systems require discerning your “parameter variables” from your “macros” and how to use these two pieces of information appropriately. Both […]

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Pixel vs. Postback: Which Affiliate Tracking Method is Better

Written by Mukul Kaushik

Just started at affiliate marketing and wondering which affiliate tracking method to go for? Marketers are often stuck between choosing pixel tracking or postback tracking when it comes to performance marketing.  These two major tracking methods are most commonly used […]

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