Is Analyzing ROI from Influencer Marketing the Key to Smarter Campaign Decisions?

Introduction Influencer marketing is a cornerstone of brand strategy today. That formerly niche, test-and-case strategy, partnering with a collection of social media and blogging individuals, is now a high-minded, multi-billion-dollar industry. Brands from around the globe, from quick and nimble startups to stodgy old Fortune 500s, are putting enormous chunks of their advertising budgets into influencer partnerships in a bid to activate real voices, establish trust, and speak to highly passionate, niche audiences. As this investment grows, analyzing ROI from

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GETTING STARTED WITH TRACKIER NETWORK API

Getting Started with Trackier Network API

The Trackier REST API allows developers to access and integrate the functionality of Trackier with other applications. Some example API methods include retrieving campaigns, publishers, advertisers, capturing conversions, and retrieving payouts and revenue. Trackier is Performance Tracking Software. Requirements Creating an API Key API keys can be created from within

NATIVE RECOMMENDATION ENGINE

Native Recommendation Engine

What is Native Recommendation Engine? Most businesses are putting their digital marketing budgets into data analysis, social media, and, above all, content. The problem with the content, though, is the same as with advertising. If no one sees your content, then it’s not going to build your brand or drive

GETTING STARTED WITH COST PER SALE MARKETING

Getting Started with Cost Per Sale Marketing

CPS – Cost Per Sale, is an online advertising model based on each time a sale is made. Running a CPS campaign, you pay only after a sale (involving an actual credit card transaction) has been completed. This is in contrast to the potentially risky structure of other marketing and

Conversion Tracking Using Postback and its Benefits

Conversion Tracking Using Postback and its Benefits

What is Server-to-Server / Postback Tracking? This tracking link is also known as cookie-less tracking or S2S conversion tracking or post back URL conversion. With this tracking URL, you can track conversions without the necessity to modify the thank you or confirmation page. In server to server / Postback tracking, there is

How To Make A Successful Backlink Strategy That Works_

How To Make A Successful Backlink Strategy That Works?

When it comes to Digital Marketing, Backlinks holds an important place in defining the authority of a website. And trust me it matters a lot from SEO(Search Engine Optimization) perspective.  By building a relationship with bigger influencers, you open the door to even more marketing opportunities including additional articles and guest blogs,

Measuring ROI from Google Adwords PPC Campaign

Measuring ROI from Google Adwords PPC Campaign

Google AdWords is one of the main PPC (pay-per-click) advertising platforms online, and setting up your affiliate tracking links from Trackier to work with Google AdWords only takes a few steps. Set Up Custom Tracking Domain Before affiliates start running traffic through AdWords campaigns, your Trackier tracking links should be

INTEGRATE TRACKING PIXEL WITH GOOGLE TAG MANAGER

Integrate Tracking Pixel with Google Tag Manager

If you’re using Google Tag Manager to manage tags for your website and if you want to install the Trackier pixel tracking code. Follow these steps: Create a Trackier pixel. Our Pixel will look like this <img src=’https://track.trackier.com/pixel?adid=SomeValue‘> Trackier provides tracking pixel code for every conversion campaign. You can get

E-COMMERCE SALES TRACKING USING TRACKIER

E-Commerce Sales Tracking Using Trackier

The four major tracking components of Trackier include: Product Feed, Commerce Pixel / Postback with Order Details, Campaign Setup with Customized Payout Rules (Offer/Campaign), Publisher FeedsTrackier provides real-time analytics in a single convenient dashboard from managing, reporting and optimizing your E-commerce Affiliate traffic. The four major tracking components of Trackier