Trackier has maintained its reputation as an Ad-tech, SAAS Company that doesn’t miss out on any opportunity when it comes to attending the international and national events related to our industry. Recently, our Chief Sales Manager and Sales Head could be spotted, enthusiastically participating at the IGB Live Event, 2021 at the ‘Venice of the North,’ Amsterdam!
This iGaming event was filled with great speakers from across the globe, mind-blowing events, and a lively main floor that seemed more like a high-end club than a conference at times.
The IGB event was a massive success and was attended by a record-breaking number of attendees and gaming enthusiasts representing their respective companies. Last week’s IGB Live, from September 28 to October 1, in Amsterdam demonstrated once again that there is nothing quite like the iGaming business for individuals who want to feel like they’re part of a second family or a similar-minded community.
IGB Gaming event 2021 was an enlightening experience where the Trackier team learnt a lot. Below are listed our major takeaways from the event:
1. The best deals are sealed away in person during these Live events
IGB Live Amsterdam demonstrated that we are finally back to business as usual. The overwhelming sense of mental relaxation we all felt was a natural high, and judging by the prevailing attitude, more transactions and new partnerships were made in those three days than in the whole COVID-19 year.
Nothing compares to experiencing something in real-time. We have continuously emphasized and it’s become a constant saying for us that it was wonderful to witness the pure delight on people’s faces at IGB Live Amsterdam, where everyone was engaged in passionate conversation and meaningful connections.
2. The iGaming industry has shown tremendous growth
The iGaming industry has grown massively over the years and has opened up several new opportunities and avenues. Through the IGB Live event in Amsterdam, we could see this in reality. We realized through the event that in the constellation of industries, iGaming is no longer an untapped industry anymore.
3. Women are breaking the glass ceiling in the iGaming Industry too!
With tremendous growth, iGaming has not restricted itself to just the male population. We were elated to behold women playing big, succeeding as innovators and as chief executives in the iGaming industry. And as a result of this new maturity, the terrain has become more equitable. While there is still work to be done in terms of gender equality, the number of female C-level executives present at the conference was astounding.
4. iGaming Industry is highly inclusive
The IGB 2021 clearly demonstrated that gone are the days when only a few privileged players could dominate the iGaming world! Today, the iGaming industry is one of the most inclusive, welcoming and attractive options for not just the legacy brands but also the brand new start-ups.
The event proved that the iGaming industry is booming even in the post covid era. And, in fact, the iGaming industry, instead of suffering saturation, has grown exponentially with an upward trend even during the global pandemic.
5. IGB iGaming event helped us Explore our Creative Side
Events like these help you to not just become more aware and knowledgeable about what’s currently happening in the iGaming world but also helps you discover your inner potential and creativity. The vibe of the event was surcharged with creativity, innovation, exploration and collaborative efforts.
6. iGaming helps the economy thrive
Without the slightest doubt, iGaming majorly contributes to global economic growth and development. Several economic opportunities are generated around massive conferences like the IGB Live Amsterdam. After our Amsterdam visit, we could understand how Gaming has helped other businesses- small and large to thrive in the region. Amsterdam was buzzing, and there was barely an empty restaurant, coffee shop or bar to be seen; there were fully-booked hotels and cabs.
7. There are abundant Job Opportunities in the iGaming Industry
Through the IGB event, we realized that new positions pop up at all levels, and the sector remains highly welcoming to newbies and beginners looking to advance in their careers. On-the-job training is valued, and specialisation is also provided in this industry.
The Boston Link poll this year revealed a significant increase in numbers, and chatting with some of the recruiters on hand at IGB Live Amsterdam, it is apparent that there is always room for good individuals who are enthusiastic about the industry.
8. Systematic Governance in the iGaming Industry
The good news is that the iGaming Industry is in good, responsible hands with plenty of guidelines to safeguard and protect the interests and privacy of both the users and the iGaming businesses. The agenda at IBG Live Amsterdam highlighted just how important regulation and ethical gaming is to all participants, from operators to affiliates to other service providers. It is good to see that people are finally viewing the regulatory restrictions as tools of systematic governance in the iGaming industry, rather than tools of threat to their autonomy.
All in all, this IGB event helped our team to grow professionally and individually. These are just a few of the many takeaways because we are pretty sure that there were a zillion more exciting and life-changing lessons and experiences that the Trackier team learnt during the course of the event. As usual, we aim to continue our legacy of engaging, interacting and growing ourselves through valuable iGaming opportunities such as the IGB event in Amsterdam.
We will be back with more such reflections, till then, we would encourage you to explore and delve deep into the iGaming Industry by attending life-changing events such as the IGB iGaming events. Keep learning, keep growing and keep rocking!!
More Blogs From Us
Trackier empowering future generations in urban slum pockets
The most recent data shows that 35% of the Indian population resides in slums. Reports have it that every 8th urban child in India lives in slums. These staggering numbers should jolt any corporation that believes in Social Responsibility into […]
Setting up a promo codes on your website and waiting for customers to use them isn’t enough to run a successful promo code campaign. Is it really enough to only generate a promo code and broadcast it on social media […]
The Google advertising ID is a device identifier that marketers may use to track user ad behavior on Android devices anonymously. It is sometimes known as the Android advertising ID, while Google advertising ID (short form: GAID) is the more […]
5 Steps to Start a Successful Affiliate Program in 2021
An affiliate program may appear to be a conventional form of digital marketing in which your company seeks affiliates who will post links to your company on their webpage, blog, or social media platform. You then pay these affiliates a […]
As per Hinge’s 2021 High Growth Study, partner marketing is the 7th most influential marketing method for professional services organisations, ranking ahead of more regularly used marketing tactics like event sponsorships, blogging, and even email marketing campaigns. Furthermore, when we […]
Finding affiliates entails a combination of basic questions and informing interested persons about your service. You may also persuade others to become affiliates by providing high-quality products, outstanding customer service, and a significant commission. You will have to put in […]
What are Super Apps? In simple terms, super applications are a marketplace of in-house and third-party services and solutions grouped under one umbrella. WeChat, Alibaba, and Alipay are the most well-known examples of such apps, which were all designed with […]
Mobile Attribution: Its Crucial Role in Mobile Marketing
What is Mobile App Attribution? An app install is linked to a marketing activity such as an ad or a marketing campaign using mobile attribution. Marketers want to identify when their ad campaigns are successful, so they employ mobile attribution […]
Is AMP Still Relevant for Your Mobile Marketing Business?
What exactly is AMP? Google and Twitter collaborated on the Accelerated Mobile Pages (AMP) initiative, which was released in 2005. Its goal is to have mobile sites load as quickly as possible. It accomplishes this by removing anything that slows […]
Before we dive into the major analytics in mobile marketing, let us first ask, what mobile marketing really is? In simple words, it is an online marketing strategy targeting a specific audience on smartphones, tablets and related devices. Here, digital […]