Blogs

Co-branding is a marketing strategy where different brands (whether it is a health supplement brand, any fitness company, or any ayurvedic business) collaborate with each other to make a new product or service (based on the key points of their customers and to try to solve them). In co-marketing, brand

In today’s digital-first marketing world, brands seek strategies that create genuine relationships with their audiences. Micro influencer marketing is one of the best and highly effective approaches. An individual with a following of almost 1,000 to 100,000 followers is what we call a micro influencer. These influencers typically hold a

Influencer marketing has become a significant force in the digital world. The industry is on a steady incline, with projections estimating it to reach at least $24 billion in 2025! A recent report found that influencer marketing budgets are on the rise. According to the report, more than 80% of

In performance marketing, knowing your audience isn’t just an advantage—it is the foundation of your marketing success. Without understanding who you are speaking to, even the most well-crafted campaigns can miss the mark.   Audience profiling makes that easy and allows for defining individuals who really need your products or

Affiliate marketing is an important asset for every other organization nowadays. It has now come to emerge as one of the most viable ways of channeling traffic to develop leads and get conversions. However, with these market scenarios now more inclusive and detailed, an instant departure from traditional means of

Brands are using influencer marketing as an effective strategy that helps them communicate with the audience on a personal level. It can be through celebrity or micro-influencer partnerships, where the right collaboration helps drive engagement, sales, and brand visibility.   According to reports, the influencer marketing market size was estimated

Many brands use partner marketing as their core marketing strategy. This is because it is one of the best ways to achieve growth by partnering up with affiliates. However, for a beginner performance marketer, some key terms can be difficult to understand which can affect the performance of their campaigns.

GenZ or other individuals do not have the attention span today that was before. Businesses have to try different marketing strategies to be in the market. However, they do not understand the basic difference between performance marketing vs brand marketing. Both are important for business growth. ​​ Research shows that