5 Steps to Start a Successful Affiliate Program in 2021

Written by Surbhi Gupta

An affiliate program may appear to be a conventional form of digital marketing in which your company seeks affiliates who will post links to your company on their webpage, blog, or social media platform. You then pay these affiliates a commission each time someone buys something through their affiliate link. While the premise may appear straightforward, establishing and maintaining a successful affiliate network may be difficult. After all, you’ll need to discover and train the correct affiliates, choose the appropriate commission, and devise a strategy for tracking their progress. You’ll also have to make sure they obey the regulations of your affiliate program.

This beginner’s guide to creating an affiliate program includes everything you’ll need to get started. You’ll put your affiliate program up for success if you follow the steps listed below (and use Trackier’s affiliate marketing software).

Steps to Start a Successful Affiliate Program

1. Select a Platform for your Affiliate Program

To begin, you must pick what technology will be used to execute your affiliate program. You’ll need a dependable tool that can compute commissions and can offer you insights.

An affiliate feature can be incorporated into your e-commerce platform, and you will be able to add it via a plugin. If this doesn’t work for you, you may need to look into and choose a third-party service such as DirectTrack or Commission Junction.

2. Create Promotional Banners and other Materials

Your affiliates will require your assistance in order to properly advertise your products. Banners, photos, and other graphics will be required for display in blog articles and other places on the website. They will also want as much information as possible about your product. Compile all of those products and place them in an affiliate area of your website.

3. Identify and recruit top-tier affiliates

You’ll be prepared to formally consider opening your affiliate program to new sign-ups at this point. Your platform will be in place, the structure will be set, and marketing content will be developed. The next stage is to find top-notch affiliates who can advertise your products and services efficiently.

Filtering suitable affiliates at the early phases of starting your affiliate programme, in our opinion, is beneficial. This eliminates any potential scammers or affiliates who aren’t a suitable fit for other reasons. An effective affiliate will have an intended audience that is similar to yours and will provide high-quality content. They’ll keep their site updated on a regular basis and have a huge online following. You don’t want any random affiliate advertising your company since their blog’s goals aren’t matched with yours.

4. Choose the appropriate affiliate commission for your affiliate program.

Use the information from your competitor study to help you build your own affiliate network. Your commission plan, or how you’ll pay your affiliates, will be one of the most essential design decisions you’ll make.

Even if other affiliate networks have different compensation policies, you should only pay an affiliate if a sale is made through their affiliate link. (Paying for impressions or clicks is a waste of money!)

First, select whether you’ll pay a fixed compensation or a portion of each transaction made by affiliates. Decide whether to pay with cash or shop credit while keeping in mind that affiliates are usually more interested in a percentage commission paid in cash.

Next, allocate a budget for your affiliate commission; while you want it to be competitive with other affiliate programs, keep in mind that upping the commission rate isn’t always the greatest tactic.

You must also consider your project’s objectives. Consider the costs of acquiring new customers, as well as your retention rate and average client lifetime value.

5. Examine and Improve

After you’ve successfully launched an affiliate program, your work isn’t done. The affiliate program must be managed once you’ve put everything up and have an army of affiliates advertising your products. Long-term affiliate program management includes helping affiliates with any questions or issues that may occur. If they have issues with their tracking code or discover an affiliate link that isn’t operating, you’ll have to fix it right away. You’ll have to work just as hard to keep your affiliates pleased as you do to keep them spreading the word on your behalf.

It’s also critical to keep an eye on your affiliate programme and look for ways to make it better. Use the analytics data incorporated into your platform to go through every component of your affiliate program and figure out where you can improve. This will assist you in maximising its performance so that you get the most return on investment.

Final Words

You’re ready to establish your own affiliate program now that you’ve learned the key success factors. Check out the nature of the competition first. Then, with an attractive commission, create an affiliate program that distinguishes your brand in the eyes of the affiliate marketers. Of course, you’ll need to discover and hire the ideal affiliates to assist your business meet its sales targets.

Affiliate marketing software is vital if you want to manage an affiliate program with your own network, as you can see from the advice we provided. Trackier’s affiliate marketing software will help you to take your affiliate program to the next level.

More Blogs From Us

  • Trackier empowering future generations in urban slum pockets

    The most recent data shows that 35% of the Indian population resides in slums. Reports have it that every 8th urban child in India lives in slums. These staggering numbers should jolt any corporation that believes in Social Responsibility into […]

    Read More
  • Guide to Making Promo Codes Work

    Setting up a promo codes on your website and waiting for customers to use them isn’t enough to run a successful promo code campaign. Is it really enough to only generate a promo code and broadcast it on social media […]

    Read More
  • What is Google Advertising ID?

    The Google advertising ID is a device identifier that marketers may use to track user ad behavior on Android devices anonymously. It is sometimes known as the Android advertising ID, while Google advertising ID (short form: GAID) is the more […]

    Read More
  • Partner Marketing: Importance of Goal Setting

    As per Hinge’s 2021 High Growth Study, partner marketing is the 7th most influential marketing method for professional services organisations, ranking ahead of more regularly used marketing tactics like event sponsorships, blogging, and even email marketing campaigns. Furthermore, when we […]

    Read More
  • Affiliate Marketing: How to find B2B Affiliates?

    Finding affiliates entails a combination of basic questions and informing interested persons about your service. You may also persuade others to become affiliates by providing high-quality products, outstanding customer service, and a significant commission. You will have to put in […]

    Read More
  • How Super-Apps are Transforming Mobile Marketing

    What are Super Apps? In simple terms, super applications are a marketplace of in-house and third-party services and solutions grouped under one umbrella. WeChat, Alibaba, and Alipay are the most well-known examples of such apps, which were all designed with […]

    Read More
  • Mobile Attribution: Its Crucial Role in Mobile Marketing

    What is Mobile App Attribution? An app install is linked to a marketing activity such as an ad or a marketing campaign using mobile attribution. Marketers want to identify when their ad campaigns are successful, so they employ mobile attribution […]

    Read More
  • Is AMP Still Relevant for Your Mobile Marketing Business?

    What exactly is AMP? Google and Twitter collaborated on the Accelerated Mobile Pages (AMP) initiative, which was released in 2005. Its goal is to have mobile sites load as quickly as possible. It accomplishes this by removing anything that slows […]

    Read More
  • IGB 2021: Major iGaming Event Takeaways

    Trackier has maintained its reputation as an Ad-tech, SAAS Company that doesn’t miss out on any opportunity when it comes to attending the international and national events related to our industry. Recently, our Chief Sales Manager and Sales Head could […]

    Read More
  • The 3 Major Analytics of Mobile Marketing in 2021

    Before we dive into the major analytics in mobile marketing, let us first ask, what mobile marketing really is? In simple words, it is an online marketing strategy targeting a specific audience on smartphones, tablets and related devices. Here, digital […]

    Read More

You’re in!

Thank you for subscribing to Trackier’s newsletter. We will send you only the best content, with actionable steps you can take to grow your business.