Blogs

While gaming was formerly considered a niche area for dedicated fans and teenagers, it is now mainstream, with over half of the adult population in the United Kingdom playing games last year. Growth as well as constant upheaval has defined the gaming industry even before COVID-19, including increased digital sales

1. Benefits of E-Commerce App Marketing All kinds of online shoppers can benefit from integrating a mobile app into their company’s procedures. An e-commerce app is an independent sales channel that adjusts to each client and has many benefits: Convenience Customers prefer to buy a product through specialised mobile applications

Traditionally, the west, led by the US and the UK (Europe), has always been ahead of the east in creating new digital opportunities. It has consistently commanded innovations in the digital domain. However, in the past few years, the Southeast Asian region has undergone a tremendous digital revolution within a

Living in the year 2021 has opened up certain levels of challenges. At the one end, we are juggling with the situations of Covid-19, on the other hand, the impact of the pandemic has deflated the graph of business profits. Due to this reason, almost every organization is knocking the

The pandemic impelled the business reality to a standstill, severely affecting both human life and the economy. It posed supply disruptions, triggered labour shortages, and put a halt on the regular production economy. This has led to permanent changes that will alter the course of business for all industries. In

With the unprecedented crisis lurking over us, every brand is making a resolve to adapt and evolve per the world of digitization to connect with existing and new customers. These days, in the comfort of their homes, people are not only spending more time on their phones but are also

What is an Impression when running a marketing campaign? When someone sees an advertisement, then it is counted as an impression. Normally an impression occurs when any time a user opens an app or website and an advertisement is visible. Engagement with the app or the website is not counted

What is A/B testing in Marketing? Split testing or A/B testing, is the process of trying 1 or more different factors to see which one delivers better results. A/B testing is common in many professional industries and also plays an important role in marketing. A/B testing is frequently done to