CPA vs CAC

CPA vs CAC: Key Differences for Better Advertising ROI

In performance marketing, every click, conversion, and customer interaction contributes to your overall return on investment. Advertisers don’t just want visibility, they want measurable growth. To achieve this, it’s crucial to understand how every dollar spent contributes to real business outcomes. But not all metrics show the full picture. Two of the most critical and often misunderstood metrics in growth marketing are CPA vs CAC, each offering a different perspective on how efficiently your marketing efforts turn prospects into paying

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Affiliate Program

5 Steps to Start a Successful Affiliate Program in 2024

This beginner’s guide to creating an affiliate program contains everything you need to get started. You will put your affiliate program up for success if you follow the steps below by using the performance marketing software by Trackier. Steps to Start a Successful Affiliate Program 1. Analyze Your Market by

Partner Marketing_ Importance of Goal

Partner Marketing: Importance of Goal Setting

According to Hinge’s 2021 High Growth Study, partner marketing is the 7th most impactful marketing tactic for professional services companies, surpassing other frequently leveraged marketing techniques such as event sponsorships, blogging, and email marketing campaigns. More importantly, within the sector of high-growth companies, we found they were three times more

Affiliate Marketing_ How To Find B2B Affiliates

Affiliate Marketing: How To Find B2B Affiliates?

To find affiliates, one needs to ask a mix of basic questions and inform interested persons about your service. You may also convince others to become an affiliate by providing high-quality products, good customer service, and generous commission. You will have to make efforts to find the best affiliates to

Mobile Attribution: Its Crucial Role in Mobile Marketing

What is Mobile App Attribution? An app install is linked to a marketing activity such as an ad or a marketing campaign using mobile attribution. Marketers want to identify when their ad campaigns are successful, so they employ mobile attribution platforms to link impacts (app installations, events, and revenue) to

The 3 Major Analytics of Mobile Marketing in 2021

Before we dive into the major analytics in mobile marketing, let us first ask, what mobile marketing really is? In simple words, it is an online marketing strategy targeting a specific audience on smartphones, tablets and related devices. Here, digital marketing takes place through websites, e-mails, social media, mobile apps,

Customise the Tracking Domain on Trackier

How to Whitelabel/ Customise the Tracking Domain on Trackier?

What is the purpose of the Whitelabel? Using Whitelabel, you can- Why and When to Use a Custom Domain? You can use the Default Domain gotrackier.com links provided by Trackier or you can Whitelabel the Default Domain to create your personalised, Custom Domain. Customized Tracking Domains are used in the

Tips To Drive Web Traffic To Your Mobile App

It is the smartphone era, and the mobile app sector is defining online business success. While websites are still useful for establishing an online identity and obtaining initial visibility, mobile apps and efficient mobile app marketing strategies are required to keep the momentum going. Learn more about the importance of

Gaming Marketing Trends in 2021

Gaming Marketing Trends in 2021

While gaming was formerly considered a niche area for dedicated fans and teenagers, it is now mainstream, with over half of the adult population in the United Kingdom playing games last year. Growth as well as constant upheaval has defined the gaming industry even before COVID-19, including increased digital sales