Impression Tracking made easy with Trackier
What is an Impression when running a marketing campaign? When someone sees an advertisement, then it is counted as an impression. Normally an impression occurs when any time a user opens an app or website and an advertisement is visible. […]Read More
Learn to split your landing page traffic via A/B testing
What is A/B testing in Marketing? Split testing or A/B testing, is the process of trying 1 or more different factors to see which one delivers better results. A/B testing is common in many professional industries and also plays an […]Read More
Learn how to manage your advertiser creatives using Trackier
In Trackier panel the Campaign Creatives option allows you to host and upload all creative related to a campaign such as advertiser creatives at one place as these creatives are used by publishers to drive conversions to campaigns. With Trackier […]Read More
Learn how to target your affiliate marketing campaign to a preferred audience
It is no secret that some Affiliate Marketing Campaigns perform completely differently in different demographics or Geos. This is primarily due to the different nature of different audiences divided on the basis of various factors. Due to this nature of […]Read More
How to set up a CAP based on various KPIs for your affiliate marketing campaign?
While running an Affiliate Marketing campaign, the campaign runners tend to apply a CAP on particular traffic let’s say a partner publisher to cope up with their budget constraints. What is a CAP? When running an Affiliate Marketing Campaign, if […]Read More
Affiliate Campaign Setup tips to help scale your business
Every Affiliate Marketeer tends to work with a lot of publishers while running an affiliate marketing campaign to reach out to varied users & tap into different geographies which they weren’t previously able to get through to. While working with […]Read More
How to test your publisher postback & why is it important?
After the addition of the Publisher Postback, it is advised that you run a Publisher Postback Test before taking your Performance Marketing campaign live. If you are facing any issues while adding the Publisher Postback, then please check out this […]Read More
Follow these steps to add your publisher postback
The Postback is primarily used to share information such as app events, conversions, sales, registrations & lead captured with the publisher. This can be done either at the Global level or Campaign Level to pass the necessary information. Follow these […]Read More