Marketing Analytics: Uniting Affiliates & Loyalty (Beyond Rewards)
In the past, marketing teams have frequently viewed affiliates and loyalty programs as two different and independent departments, one concentrating on acquisition and the other on retention. This compartmentalized strategy, which is frequently constrained by a “rewards only” emphasis on straightforward transactions like commissions or points, ignores the larger customer relationship and value. As a result, marketers usually do not have a cohesive perspective of the client journey, which causes them to overlook the relationship between initial acquisition efforts and