Universal Link and App Link are the talk of the industry, with both app users and developers facing a complex and ongoing struggle. We at Trackier, as an ad tech company with our own Mobile Marketing Platform, wanted to provide […]

With the growth of the mobile app ecosystem, the frauds committed to boosting install numbers are becoming more sophisticated by the day. Mobile app marketers need to be aware of one such growing methodology, the click injection, to protect their […]

A quick look into gaming apps will show you SDK from networks offering incentivized ads as a monetization method. Incentivized ads or as they are more commonly known, rewarded ads use a value exchange disposition where the end-user gets something […]