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Retention Marketing On A Budget: 12 Strategies With Examples

Written by Reshu Manglik

Picture this: You want to buy a dishwasher – Where do you turn? An average Joe would start their buying journey with Amazon – the global e-commerce giant. Who could blame you? Throughout these years, Amazon has built a reputation […]


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10 Popular Channels to Master Mobile App User Acquisition Strategy 

Written by Reshu Manglik

So you’ve built an amazing mobile app that has the potential to make $$$ and solve the problems of hundreds and thousands of people out there? But here’s a catch (or say, many) – Before getting the install counter moving quickly, […]

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The Close-Knit Social Network: Attribution Models for Social Media Marketing

Written by Mridula Bhatt

In a world of eight billion people, having direct interaction with your target audience is quite a tedious task. And truth be told, it takes more than a single impression to register your brand in the minds of all these […]

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How To Build Your Own Game Application

Written by Aishna Ohri

Ever Dreamt of creating a Gaming Application? All you need is the zeal, desire, Game Plan, and know-how on the technology. Let’s look into the steps of creating a gaming Application. Ways To Develop A Mobile Game Application Preparation on […]

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Benefits Of Utilising Mobile Marketing Properly For Business

Written by Aishna Ohri

Have a look into spectacular ways Mobile Marketing can grow your business. For those who are looking into how they can grow their business using mobile marketing it’s important to have a robust mobile marketing strategy and a tool like […]

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CTV, OTT Trends And Their Application 

Written by Aishna Ohri

There was a CTV news break in 2021 that the streaming subscriptions in the US overtake the number of people. Can you imagine there are more subscriptions to video streaming services including Netflix, Amazon Prime, Hulu, HBO Max and Disney+ […]

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Taking Your Affiliate Advertising International

Written by Aishna Ohri

Is business expansion always on your mind? Do you wish to take your business global? Well while spending on strategising your affiliate advertising, why not give it a global perspective? This will give your business exposure to international markets, which […]

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5 Best Practices To Make Your App Name Work In 2023

Written by Nikhil Kumar

According to marketers, the application OR app name is intended to trigger a brand emotion in the customer’s heart and leave it in their memory by a specific label, making application naming a crucial component of its branding. The app […]

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iOS A/B Testing : Best Practices For iOS 14.5

Written by Nikhil Kumar

Since the release of Apple’s iOS 14 in 2020, through the adoption of iOS 14.5 in April 2021, and the most recent announcement of iOS 16, Adjust has been hard at work developing solutions and doing research on successful techniques. […]

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Everything You Need To Know About GAID

Written by Nikhil Kumar

Google announced in March that GAID, their user identification for marketers, will be deprecated by Android, the most popular operating system in the world, by 2024. A device’s GAID (Google Advertising ID), which is used for advertising reasons, is an […]

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