CTV, OTT Trends And Their Application 

Written by Aishna Ohri

There was a CTV news break in 2021 that the streaming subscriptions in the US overtake the number of people. Can you imagine there are more subscriptions to video streaming services including Netflix, Amazon Prime, Hulu, HBO Max and Disney+ […]


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Taking Your Affiliate Advertising International

Written by Aishna Ohri

Is business expansion always on your mind? Do you wish to take your business global? Well while spending on strategising your affiliate advertising, why not give it a global perspective? This will give your business exposure to international markets, which […]

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5 Best Practices To Make Your App Name Work In 2022

Written by Nikhil

According to marketers, the application OR app name is intended to trigger a brand emotion in the customer’s heart and leave it in their memory by a specific label, making application naming a crucial component of its branding. The app […]

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iOS A/B Testing : Best Practices For iOS 14.5

Written by Nikhil

Since the release of Apple’s iOS 14 in 2020, through the adoption of iOS 14.5 in April 2021, and the most recent announcement of iOS 16, Adjust has been hard at work developing solutions and doing research on successful techniques. […]

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Everything You Need To Know About GAID

Written by Nikhil

Google announced in March that GAID, their user identification for marketers, will be deprecated by Android, the most popular operating system in the world, by 2024. A device’s GAID (Google Advertising ID), which is used for advertising reasons, is an […]

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Are NFTs in Gaming a fad or are they here to stay?

Written by Barkha Gaur

An Interpret study observed that gamers are embracing NFTs. The study was conducted among 1,500 Xbox, PlayStation, and PC gamers which showed that 56% are interested in earning NFTs through gaming. Among NFT’s many mystifying use cases, one that is […]

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Updating app marketers: iOS 16 rollout and what it means for you

Written by Barkha Gaur

A month ago Apple announced what iOS 16 will bring about once it rolls out in September this year at the Worldwide Developers Conference (WWDC). The changes will have a huge impact on how app marketing is done, especially the […]

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CTV Advertising: How Mobile Marketers Make the Most of It

Written by Bharath

Despite the rapid advancement of technology and the entertainment industry, certain things haven’t altered all that much. The majority of TV advertising has remained static. By replacing outdated and ineffective advertising strategies with fresh, efficient, and interactive ones, CTV advertising (Connected […]

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Everything You Need To Know About In-Game Mobile Advertising

Written by Nikhil

What Is In-Game Mobile Advertising?  In-game mobile advertising is a monetization strategy that game inventors use to boost their game’s profit. Game developers earn money and get paid by showing mobile game advertisements to their users. A maturity of gamers […]

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Measuring K-Factor: How to boost K-Factor for your Mobile App

Written by Bharath

Mobile App Publishers are always looking for ways to understand how they can improve their user base and how impactful their app is in the market. One way to do this is by mobile app attribution of your marketing strategies. […]

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