October 2025 Updates: GCLID-Based Attribution and Redirect Fallback Enhancements
October has been an important month for Trackier, with two important product updates to improve tracking precision and enhance redirect reliability. These updates make it easier for you to attribute conversions to clicks from Google Ads and improve the way our platform handles non-standard redirect responses from partners. Here is a detailed explanation of what […]
Comprehensive Guide to Affiliate Marketing in 2025: Strategies for Smarter Growth
Affiliate marketing is revolutionizing the way brands connect with audiences, delivering measurable results while optimizing marketing spend. In 2025, the affiliate marketing industry is projected to exceed $10 billion in spending in the U.S. alone, reflecting its rapid adoption by 81% of brands worldwide. Trackier helps businesses to efficiently manage affiliate partnerships, monitor real-time performance, […]
September 2025 Updates: New Features, Integrations, and Enhancements
Trackier’s September 2025 updates bring new integrations, reporting upgrades, and UI enhancements; making workflows simpler, data sharper, and marketing performance stronger.
Global Partner Marketing Strategies 2025-2031: Localization, Compliance, and Growth
The global partner marketing industry is evolving fast, from affiliate marketing to new channels like influencer marketing and retail media networks (RMNs). The industry is growing with strong regional expansion and stricter global regulations. At $18.5 billion today, it is expected to reach $31.7 billion by 2031. To tap into this growth, businesses can not […]
Machine Learning Meets Coupon Attribution: Personalized Codes and Predictive Insights
In 2025, digital coupons influence consumer behavior, as more than 93% of users redeemed their digital coupons from their smartphones. However, many brands still rely on generic promo codes, leading to challenges in attribution and ROI measurement. Trackier addresses these issues by combining personalized, one-time use coupon codes with machine learning-driven attribution. This approach enables […]
Affiliate Marketing Tips 2025: Top Strategies for Success
Affiliate marketing is exploding. By 2025, the affiliate marketing industry is projected to be worth around $37.3 billion, and studies show 81% of brands already have affiliate programs, and many see a 12x return on affiliate spend That means knowing the right affiliate marketing tips can give your program a huge edge. Whether you’re an […]
Affiliate Fraud in 2025: Detection, Prevention, and Impact
Think about spending thousands, possibly millions, on an affiliate campaign, just to notice a significant portion of that spending is now gone. In fact, in 2025, 22% of all digital ad spend will be projected to be lost due to fraud, amounting to billions lost to brands every year. That’s not just speculation; just think […]
Word of Mouth Marketing Examples 2025: Real Strategies and Case Studies
Word of mouth marketing examples are everywhere, from a colleague in the office recommending a new app, customers posting unboxing videos on Instagram, or people enthusiastically sharing a show they are binge-watching on Netflix. The stats show that word of mouth marketing examples often surpass paid advertising; according to a recent report by Nielsen, 88% […]
Affiliate Marketing Lifecycle: A Comprehensive Guide 2025
Affiliate programs can make or break your campaigns: more than 65% of merchants state that affiliates were the source of 10-20% of their revenue. Similarly, but maybe more surprisingly, partners rely on such programs tremendously, 31% of publishers report, as one of their top three revenue sources, affiliate-based income. In either case, transparent tracking, fair […]
Referral Marketing Automation: The Complete Guide for 2025
Think about the impact of almost doubling your customer base with limited additional effort. This is the power of referral marketing automation; using software to seamlessly transition word-of-mouth marketing into brand growth, completely automated. An automated referral program ensures this growth happens without manual intervention. In fact, brands that invest in referral campaigns see 86% […]