First-Party Data Strategy Checklist: Your Data. Your Performance Advantage.
Third-party cookies are disappearing, ads are getting more expensive, and common audience data isn’t as effective anymore. What still belongs only to you is your own users and the data they share with you. The first-party data strategy checklist helps affiliate, influencer, and performance marketers easily collect, manage, and use first-party data. It shows you […]
The Ultimate Holiday Performance Marketing Checklist: Oct–Jan Playbook
During the holiday season, marketers will see increased advertising costs, increased timelines for campaigns to take place, more inventory being available, and higher demands from customers. As a result, if there is no proper plan to execute these promotions, there is a possibility that even highly rated promotions may not yield the best results during […]
November 2025 Product Updates: Faster Attribution, Smarter Reporting, and Smoother Optimization
Discover Trackier’s November 2025 product updates: Google Ads parallel tracking with GCLID capture, faster conversion reports, and improved offer optimisation.
Affiliate and Influencer Budget Allocation 2025
Affiliate marketing and influencer marketing are among the most cost-effective channels for performance growth, but only if your budget is strategically spent. If you do not approach the budget allocation with parameters, marketers end up overspending on partnerships with low-impact partnerships and making decisions based on assumptions rather than real data. This checklist provides clarity […]
Comprehensive Guide to Affiliate Marketing in 2025: Strategies for Smarter Growth
Affiliate marketing is revolutionizing the way brands connect with audiences, delivering measurable results while optimizing marketing spend. In 2025, the affiliate marketing industry is projected to exceed $10 billion in spending in the U.S. alone, reflecting its rapid adoption by 81% of brands worldwide. Trackier helps businesses to efficiently manage affiliate partnerships, monitor real-time performance, […]
October 2025 Updates: GCLID-Based Attribution and Redirect Fallback Enhancements
Discover Trackier’s October 2025 product updates; enhanced Google Ads GCLID tracking & a new fallback system for smoother, more accurate redirect attribution.
Global Partner Marketing Strategies 2025-2031: Localization, Compliance, and Growth
The global partner marketing industry is evolving fast, from affiliate marketing to new channels like influencer marketing and retail media networks (RMNs). The industry is growing with strong regional expansion and stricter global regulations. At $18.5 billion today, it is expected to reach $31.7 billion by 2031. To tap into this growth, businesses can not […]
September 2025 Updates: New Features, Integrations, and Enhancements
Discover Trackier’s September 2025 product updates; new integrations, enhanced reporting, and UI improvements designed to simplify workflows and boost performance.
Machine Learning Meets Coupon Attribution: Personalized Codes and Predictive Insights
In 2025, digital coupons influence consumer behavior, as more than 93% of users redeemed their digital coupons from their smartphones. However, many brands still rely on generic promo codes, leading to challenges in attribution and ROI measurement. Trackier addresses these issues by combining personalized, one-time use coupon codes with machine learning-driven attribution. This approach enables […]
Affiliate Marketing Tips 2026: Top Strategies for Success
Affiliate marketing is exploding. By 2026, the global affiliate marketing industry is expected to surpass $20–22 billion, continuing its rapid growth as brands adopt performance-based marketing models. Studies show that over 70–80% of brands run affiliate programs, and many businesses report earning $12–$15 in revenue for every $1 spent on affiliate marketing, making it one […]