Growth Marketing vs Performance Marketing Checklist – Pick the Right Strategy Fast
Most businesses do not need an opinion piece telling them to “do both” or “find the right mix” when it comes to growth marketing vs performance marketing. They already know that. What they struggle with is deciding what to prioritise in the present, with the team, budget, and revenue pressure they actually have. This checklist […]
Growth Marketing vs Performance Marketing: 5 Rules to Pick The Right One
We have all, at some point, been in a meeting where someone says, “We need growth,” and another person replies, “Then double performance.” Is this performance marketing or growth marketing? This blog will clear away exactly that confusion for you. In this post, we will talk about growth marketing vs performance marketing in detail, so […]
ROAS vs ROI: What You Really Should Track (and Why It Matters)
If you’re running marketing campaigns, on ads, email or even SEO, you have surely heard the debate: What should you care more about, ROAS vs ROI? This blog answers that question for you. We’ll walk through both metrics, show how they differ and where they matter most. Along the way, you’ll get hands-on formulas, real […]
Trackier X Venzimedia – How Venzimedia Increased Profits by 12.7% and Improved ROAS by 7.8% QoQ With Trackier
Venzimedia Inc. is a US-based performance marketing agency with more than 14 years of experience in mobile user acquisition and lead generation. The company partners with global brands across fintech, insurance, gaming, and e-commerce to deliver measurable campaign results. With a strong focus on data accuracy, performance optimization, and high-quality user acquisition, Venzimedia helps brands […]
Cross-Device Tracking Explained: What is It And How It Works
People move across screens all day, and your campaigns feel the ripple effect even when you cannot see it. A shopper might browse on a laptop at work, compare prices on mobile in the evening, and finish the purchase on an app later. If those steps stay disconnected, you end up with broken journeys and […]
Conversion API Tracking: What is it & How it works?
You probably heard about conversion api if you run ads on Meta, or if tracking started feeling shaky after cookie changes. Well, conversion api is the server-side way to send conversion events directly from your servers or CRM to Meta. It helps recover events lost to ad blockers, browser restrictions, and app privacy rules, so […]
7 Simple Postback URL Setup Steps for Marketers
A postback URL is the backbone of accurate conversion tracking when browsers and pixels fail to capture events. If you are running affiliate campaigns, performance channels, or paid media at scale, you know that lost conversions mean wasted ad spend and a rocky ROI. This blog will walk you through seven clear, practical steps to […]
Tracking Pixels: 5 Things Every Marketer Should Know in 2026
Most marketers hear about tracking every day, but the way it actually happens can feel a little hidden. A lot of that insight comes from tracking pixels, tiny files that load quietly in the background and signal what a user has viewed or interacted with. These small signals help you understand if an email was […]
What is Attribution Model in Marketing? Let’s Catch You Up!
If you’re a marketer, you’ve probably asked, “Which marketing touchpoint really made the sale?” That’s exactly the question an attribution model answers, and getting it right changes everything. In this article, you’ll get a practical guide to what attribution does, how to pick the version that fits your sales cycle, and why marketing attribution paired […]
Affiliate Marketing for Beginners: 5 Steps to Start With Zero Budget
If you’re reading this, chances are you’ve heard the term affiliate marketing thrown around in marketing meetings, podcasts, or LinkedIn posts, and you’re wondering if it’s really worth your time. Short answer? Yes. Affiliate marketing for beginners is becoming a serious revenue stream for brands and creators alike. At its core, affiliate marketing means promoting […]