Multi Touch Attribution
In performance marketing, understanding what contributes to a customer’s decision to convert is essential. Especially in affiliate and partner marketing, knowing which interactions led to a sale allows teams to make informed choices and manage their budgets better. This is where multi touch attribution becomes relevant. This glossary offers a complete breakdown of multi touch […]
The Role of Marketing Relationship in Partner, Affiliate, and Performance Marketing
In the digital age, businesses must move beyond transactional marketing strategies and focus on long-term engagement with customers and partners. Marketing relationship is a strategic approach that emphasizes customer loyalty, repeat business, and meaningful interactions over time. This is especially important in partner marketing, affiliate marketing, and performance marketing, where maintaining strong relationships can lead […]
Product Led Marketing – A Transformative Approach for Performance Marketers
In today’s fast-changing digital market, businesses are always looking for new ways to attract, engage, and retain customers. Traditional marketing strategies often focus on external promotions and persuasive sales tactics, but a more effective and sustainable approach has emerged—product led marketing. This strategy shifts the focus to the product itself, using its features, usability, and […]
Cohort Analysis
Cohort analysis is a powerful analytical technique that provides valuable insights into customer behavior over time. It involves grouping customers with shared characteristics into cohorts and analyzing their behavior patterns. This glossary explores the concept of cohort analysis, its benefits, applications, and how it can be used to improve marketing campaigns and product development. What […]
How SaaS Partner Programs Improve Market Penetration and Brand Trust – Incredible Insights for 2025
SaaS companies continuously seek new avenues for growth, market expansion, and credibility. Traditional marketing and direct sales efforts alone may not be enough to scale effectively and this is where SaaS partner programs enter the picture. By collaborating with strategic partners, businesses can extend their reach, enhance customer trust, and accelerate their market penetration. This […]
Partner Relationship Management (PRM)
When we talk about partner marketing and performance marketing, effective partner relationship management (PRM) is essential for collaborative success and increased revenue. This glossary provides a complete overview of PRM, explaining its meaning, benefits, key parts, and best practices. It aims to help businesses create strong and productive partnerships. What is PRM? PRM, or partner […]
Data Silos
Data silos refer to isolated repositories of data that are restricted to a specific department or team within an organization. These silos limit access to information for other teams, leading to inefficiencies and fragmented data management. In industries like affiliate marketing and performance marketing, where data-driven decision-making is critical, data silos can negatively impact campaign […]
Authentic Brand Engagement with a Micro Influencer
In today’s digital-first marketing world, brands seek strategies that create genuine relationships with their audiences. Micro influencer marketing is one of the best and highly effective approaches. An individual with a following of almost 1,000 to 100,000 followers is what we call a micro influencer. These influencers typically hold a niche audience that is highly […]
