Holiday Marketing 2023: eCommerce Brand’s Playbook to Boost Sales & Delight Customers
It’s going to be THAT time of the year again – the great holiday season that makes every eCommerce brand go Ka-ching! Starting with Halloween in October, going all the way to New Year’s Eve, this quarter is brimming with opportunities – to up your sales, boost customer retention, or even capture new markets. Let’s […]
Media Mix Modeling: Learn to Harness Data for Success
Media Mix Modeling has become a cornerstone strategy in today’s fast-paced, interconnected world, where brands compete to capture attention across multiple platforms. As businesses strive to reach their target audiences effectively, this data-driven approach, leveraging a combination of diverse media channels, enables them to build a cohesive and impactful brand presence. By understanding how each […]
Programmatic Media Buying
If there’s something constant, it’s the change. And when it comes to the advertising industry, continuous evolution is the only thing that remains constant. One of the most pivotal evolution was programmatic media buying – the transformative force of the advertising industry. Programmatic media buying reshaped the way brands connect with their target audience and […]
Media Mix Modeling in 2023: Marketer’s Guide to Data-Driven Success
If you’re a marketer in 2023, all you can see around yourself are painstakingly comprehensive articles on the collapse of third-party cookies, the critical importance of data privacy, and Media Mix Modeling. While the first two of the list are most talked about in the past two years, it’s the Media Mix Modeling that’s being […]
Event Recap: Affiliate Summit East 2023 in New York City
Another month, another event that sets the stage for excitement, inspiration, and new opportunities for us. This year, we had our couple of firsts – marking our debut at the OG event of affiliate marketing – Affiliate Summit East 2023. Held in the bustling metropolis of New York, this prestigious event gathered the brightest minds […]
Product Updates July 2023: What’s New at Trackier
At Trackier we take pride in our constant innovation policy – which means never stop innovating until we exceed our customer’s expectations. Following the customer-first approach, we have always focussed on bringing more quality to our loyal customer base, than just giving them a regular, run-of-the-mill SaaS platform. And like most of the marketing ninjas […]
Gonoise’s Affiliate Marketing Success with Trackier: 30% Increase in Gross Conversions
About Gonoise Gonoise is a leading Indian brand specializing in smart wearables and hearables, known for its innovative range of tech-driven products. With a rapidly growing customer base and expanding market presence, Gonoise aims to provide advanced lifestyle technology at affordable prices. In 2021, the brand aimed to boost its performance marketing by starting strong […]
Trackier at Israel Mobile Summit 2023: A Day of Networking & Inspiration
Trackier has always been an advocate of such events that brings together dozens of headline makers and game changers of the industry under one roof. Last week, we had the honor to be a part of Israel Mobile Summit 2023, one of the most influential mobile marketing events in the country. Key Highlights of Israel […]
Analyzing Mobile App Metrics for Better Decision-Making
Tracking mobile app metrics gives businesses a comprehensive idea about behavior, preferences, and app performance. Through this businesses can work on improving their user experience by understanding the way your users engage with your app. They can identify aspects of improvements and make data-driven decisions. This way businesses can evaluate the performance of their app […]
Mastering Retention Marketing: How to Calculate LTV for Mobile Games
Did you know around 76% of businesses view Customer Lifetime Value (LTV) as one of the most important metrics? Why? Because as per the study, your existing consumers spend 67% more on your business than new customers. Needless to explain why LTV is THE most important metric for a business that’s looking for sustainable success, […]