Event Recap: Affiliate Summit East 2023 in New York City
Another month, another event that sets the stage for excitement, inspiration, and new opportunities for us. This year, we had our couple of firsts – marking our debut at the OG event of affiliate marketing – Affiliate Summit East 2023. Held in the bustling metropolis of New York, this prestigious event gathered the brightest minds […]
Product Updates July 2023: What’s New at Trackier
At Trackier we take pride in our constant innovation policy – which means never stop innovating until we exceed our customer’s expectations. Following the customer-first approach, we have always focussed on bringing more quality to our loyal customer base, than just giving them a regular, run-of-the-mill SaaS platform. And like most of the marketing ninjas […]
Gonoise’s Affiliate Marketing Success with Trackier: 30% Increase in Gross Conversions
About Gonoise Gonoise is a leading Indian brand specializing in smart wearables and hearables, known for its innovative range of tech-driven products. With a rapidly growing customer base and expanding market presence, Gonoise aims to provide advanced lifestyle technology at affordable prices. In 2021, the brand aimed to boost its performance marketing by starting strong […]
Trackier at Israel Mobile Summit 2023: A Day of Networking & Inspiration
Trackier has always been an advocate of such events that brings together dozens of headline makers and game changers of the industry under one roof. Last week, we had the honor to be a part of Israel Mobile Summit 2023, one of the most influential mobile marketing events in the country. Key Highlights of Israel […]
Analyzing Mobile App Metrics for Better Decision-Making
Tracking mobile app metrics gives businesses a comprehensive idea about behavior, preferences, and app performance. Through this businesses can work on improving their user experience by understanding the way your users engage with your app. They can identify aspects of improvements and make data-driven decisions. This way businesses can evaluate the performance of their app […]
Mastering Retention Marketing: How to Calculate LTV for Mobile Games
Did you know around 76% of businesses view Customer Lifetime Value (LTV) as one of the most important metrics? Why? Because as per the study, your existing consumers spend 67% more on your business than new customers. Needless to explain why LTV is THE most important metric for a business that’s looking for sustainable success, […]
What Trackier Achieved Last Financial Year and What’s Next
At the end of every financial term I have the tendency to look back and reflect on how far we have come and how far we still have to go. Year-on-year Trackier has grown tremendously and I want to allow our stakeholders, and clients a look at our accomplishments. But first I want to thank […]
Decoding the Stages of Mobile App Marketing Funnel
Marketing has evolved a lot in recent years. The digital era has come with new advancements for every aspect of businesses. From awareness to the conversion stage, there are a lot more things to be taken care of for a successful establishment of a brand. Mobile app marketing has come up with new advertising strategies for […]
[Update] Influencer Sign Up, MoEngage Integration & More: Here’s What’s New at Trackier
While building this Attribution Tracking Solution for the performance marketing, mobile marketing, and iGaming industry, we came across the fundamentals of closed-loop marketing – collecting data at every stage of the customer journey, analyzing it, and using the insights gained to refine marketing efforts, drive conversions, and optimize results. But it’s not just getting more […]
Seamless Middle East 2023: Another Great Event in MENA Wrapped Up and How
The event season kicked off with Seamless Middle East 2023 in Dubai at the most happening and world’s largest exhibition center – Dubai World Trade Center. Started on May 23, Seamless Middle East Dubai is one of the flagship events within the Terrapin portfolio with several thousands of attendees from all around the world. This […]