Optimidea’s Success Story with Trackier: Scaling Global Campaigns with Precision
About Optimidea Founded in 2016, Optimidea is a fast-growing digital marketing agency known for leveraging all digital channels to help brands grow, such as social media, search, email, and mobile. Known for building long-term client relationships and using data-driven strategies, Optimidea has gained the trust of businesses worldwide. As the agency grew, it needed strong, […]
Tracking Your Influencer Marketing Campaign : Examples and KPIs for Influencer Marketing
Attribution is the most crucial aspect when measuring the ROI of a social media influencer marketing campaign but is hard. However, the significant problem brands encounter while dealing with influencers is attributing sales to specific influencers and other creators and also measuring the effectiveness of a campaign. Thus, attribution is extremely important in calculating the […]
B2B Partnerships: A Guide to B2B Partner Programs, Tips, Strategies and Best Practices
The business world moves fast, and if you want to stay relevant, you need a winning partnership marketing strategy. So let’s get partnering! In this article, we won’t bore you with “technical” jargon. Instead, we will show you some awesome strategies for B2B partnerships and partner marketing best practices to take your business to the […]
Navigating Affiliate Marketing: Insights from Akib Ali, AppScale Media Founder
In our latest interview at Trackier, we had the pleasure of speaking with Akib Ali, the visionary founder of AppScale Media. Akib shared his inspiring journey into the world of affiliate marketing, detailing the strategic insights and innovative approaches that have fueled his success. From the importance of authenticity and audience engagement to the effective […]
JioCoupons’ Growth Journey with Trackier: Boosting Attribution Accuracy and Partner Success
About JioCoupons JioCoupons, a product of Jio Platforms Limited, is a leading coupon marketing platform helping affiliate e-commerce businesses across India. Since its launch in 2019, the platform has helped brands to drive traffic, distribute and track coupons, reward customers, and optimize campaigns with real-time insights. With the backing of Jio, one of India’s largest […]
Coupon Affiliate Marketing Programs – How Do They Help Brands And Advertisers?
Coupon affiliate marketing programs are blockbusting right now! This is because using coupons is a powerful affiliate marketing strategy for brands to attract new customers and to ensure the retention of current ones. It makes promoting products and services so much easier and lucrative. Coupons influence buyers’ behaviors remarkably and help inculcate customer loyalty. If […]
Cuelinks’ Success Story with Trackier: Revolutionizing Affiliate Marketing Performance
About Cuelinks Cuelinks is a top content monetization platform that connects publishers and advertisers through seamless affiliate integration. Whether it’s deal websites, blogs, or social media influencers, Cuelinks helps content creators to effortlessly monetize their content by connecting them with relevant affiliate campaigns. Cuelinks makes affiliate marketing simple for publishers and gives advertisers real-time performance […]
Introducing Affnook, the New Face & Address of Trackier iGaming
Trackier iGaming Affiliate Marketing Platform has a new name and address – Affnook. With the goal to create a separate entity catering to the iGaming industry solely, the company launched Affnook in June headquartered in Dubai. This new entity is built with a team specializing in understanding and solving the challenges faced by iGaming brands […]
Cookieless Tracking: Is This What The Future Looks Like?
Cookieless tracking is the future and we are all for it! The elimination of third-party cookies has impacted performance marketing quite a bit, especially affiliate marketing. As marketers we are well versed with the cookie saga, however with privacy concerns increasing by the day, the future of cookie based tracking is almost non-existent. With Google’s […]
Trackier Interviews: Bhavesh Talreja On The Pivotal Roles of AI and ML in Mobile Advertising
Bhavesh Talreja, a technophile with over a decade of experience in Information Technology and AdTech, is the founder, promoter, and CEO of Globale Media. In an exclusive interview, Bhavesh discussed the transformative landscape of the advertising industry, emphasizing the pivotal roles of AI and ML in mobile advertising. He highlighted how Globale Media has pioneered […]
