Tracking App Downloads Initiated on the Mobile Web Is This Easy! Read to find out more
With the unprecedented crisis lurking over us, every brand is making a resolve to adapt and evolve per the world of digitization to connect with existing and new customers. These days, in the comfort of their homes, people are not only spending more time on their phones but are also exploring new products and services. […]
Impression Tracking made easy with Trackier
What is an Impression when running a marketing campaign? When someone sees an advertisement, then it is counted as an impression. Normally an impression occurs when any time a user opens an app or website and an advertisement is visible. Engagement with the app or the website is not counted as an impression. You can […]
Learn To Split Your Landing Page Traffic via A/B Testing
What is A/B testing in Marketing? Split testing or A/B testing, is the process of trying 1 or more different factors to see which one delivers better results. A/B testing is common in many professional industries and also plays an important role in marketing. A/B testing is frequently done to test landing page experience of […]
How To Utilize Waste Traffic With The Fallback Setting?
While running affiliate marketing campaigns, Affiliate Networks have an option to utilise waste traffic on their Trackier Panel. You can use the Fallback URL settings via which if the conditions are not met, you can redirect the traffic on a particular offer to a Fallback URL. How to set Fallback URL At Campaign Level Fallback […]
Learn how to manage your advertiser creatives using Trackier
In Trackier panel the Campaign Creatives option allows you to host and upload all creative related to a campaign such as advertiser creatives at one place as these creatives are used by publishers to drive conversions to campaigns. With Trackier you get a complete infrastructure to host and serve these creatives for you and your […]
Learn how to target your affiliate marketing campaign to a preferred audience
It is no secret that some Affiliate Marketing Campaigns perform completely differently in different demographics or Geos. This is primarily due to the different nature of different audiences divided on the basis of various factors. Due to this nature of the market, performance marketers tend to set up different targeting rules for their different affiliate […]
How to set up a CAP based on various KPIs for your affiliate marketing campaign?
While running an Affiliate Marketing campaign, the campaign runners tend to apply a CAP on particular traffic let’s say a partner publisher to cope up with their budget constraints. Important To Note: When the CAP on Campaign or Publisher or Geo or Landing Page is reached then the Campaign or specifically that publisher, Geo Or […]
How to integrate your publisher pixels for Google & Facebook Ads Tracking?
Pixel tracking is one of the major tracking methods used by Performance Marketers while running their campaigns. This method is used while predominantly used while running Google Ads Campaigns & Facebook Ads Campaigns to record conversions for a particular campaign. While running the campaigns on these platforms, the integration with a performance-tracking solution is one […]
Affiliate Campaign Setup tips to help scale your business
Every Affiliate Marketeer tends to work with a lot of publishers while running an affiliate marketing campaign to reach out to varied users & tap into different geographies which they weren’t previously able to get through to. While working with publishers in the market, the partners tend to set different payout or commissions for different […]
How to test your publisher postback & why is it important?
After the addition of the Publisher Postback, it is advised that you run a Publisher Postback Test before taking your Performance Marketing campaign live. If you are facing any issues while adding the Publisher Postback, then please check out this article on “How to add your Publisher Postback?“. Step 1: Create a Tracking Link Initially, […]