Top Affiliate Marketing Conferences & Events 2021/2022
The affiliate marketing industry requires presence at conferences and events if one wants to succeed. It is simply the best way for publishers, affiliate managers, CEOs of their own networks, and solution providers to connect with partners and establish influence in their industry. It also provides a unique chance of generating revenue. However, it could […]
Should apps be using Incentivized Advertising as a Mobile Marketing Strategy?
A quick look into gaming apps will show you SDK from networks offering incentivized ads as a monetization method. Incentivized ads or as they are more commonly known, rewarded ads use a value exchange disposition where the end-user gets something out of engaging with the ad. This is why they are more popular among free […]
Team Trackier at SPiCE India 2022
SPiCE India (Strategic Platform for iGaming Conference & Exhibition) is the biggest gathering of all stakeholders from the gaming and betting industry in the Indian subcontinent. The goal of SPiCE India is to focus on how companies can maximize their growth potential, explore the innovations and advances made by the industry and take stock of […]
Xapads’ Success with Trackier: 41% Quarter-on-Quarter Growth in Gross Profit
About Xapads Founded in 2008, Xapads is a global AdTech platform delivering 360° digital marketing solutions. With a presence in India, the US, Singapore, UAE, Indonesia, and Russia—and campaign execution across Europe, Australia, and Southeast Asia—Xapads combines innovation and reach. Their proprietary AI/ML-driven programmatic engine, Xerxes, powers performance advertising while maintaining strict standards for brand […]
Introducing Trackier’s Mobile Marketing Platform
Over 5 years ago Trackier started its Ad-tech journey with our Performance Marketing Software. After gaining much success, we started recognizing an emerging need in the mobile industry as well. With the app economy accelerating in the last few years, marketers, developers, and product managers were still struggling to find ways to accurately measure the […]
Tracking referrals without using any codes
The whole data game for app owners revolves around two data points “What are my users looking at?” and “Who are my users talking to?”. Why? You see how when using an app, they often ask you to share links to the app or send recommendations to your friends, while providing an incentive in in-game […]
Refpay Media’s Success Story with Trackier: 70% QoQ Revenue Growth
About Refpay Refpay Media is a Singapore-based solution-driven digital marketing agency and global affiliate network. Known for its worldwide reach and high-performing strategies, Refpay helps advertisers, brands, and publishers of all sizes to scale online. Their comprehensive services include brand marketing, PPC, social media, mobile, display, native, and performance marketing. With over 3,500 active publishers, […]
How to re-engage inactive app users?
The competition between apps today is fierce and it falls upon the app owners to make sure that their users get the best possible experience. Failure to do so would mean the users migrating to another app with a similar concept that caters to their needs better. Are you seeing a dip in your user […]
Tracking and optimizing mobile app installs: The beginner’s guide to mobile app attribution
As a user, there is a journey you take from installing an app to using it. Attribution is how marketers understand this journey. The right attribution metrics show a marketer important data points of a user’s interaction with the app, for example clicking an ad or making a purchase. However, beginners to mobile app attribution […]
How Harvest Media Achieved 350% More Conversions with Trackier?
About Harvest Media Harvest Media is a forward-thinking market intelligence platform that powers mobile user acquisition using real-time consumer feedback and advanced machine learning. Known for their transparent, in-app integrated traffic and unmatched fraud prevention tools, they serve top advertisers across the globe. Their services include impression tracking, video ads, and native ad formats built […]