Affiliate Marketing Programs: How Do Affiliate Programs Work for Brands?
It is essential to understand affiliate marketing programs before you decide to expand your audience for your brand. As a matter of fact, 81% of brands use affiliate marketing programs. The amount spent on affiliate marketing in the U.S. alone is anticipated to increase to $8.2 billion in 2022 from $5.4 billion in 2017. Given […]
Marketing Automation: Making Marketing Easy Using Technology
By automating the process of developing those leads into sales-ready leads, marketing automation helps in the identification of potential clients. It automates processes that move potential customers closer to the point where the sales team may approach them directly with the goal of closing a deal and establishing a long-term relationship. The data it collects […]
Smart Ways To Find Influencers In Your Niche
One of the known alternative strategies of unofficial brand promotion is influencer marketing. However, finding influencers is a difficult task. According to a recent survey, 54% of users use social media to research products, while 71% of users are more likely to purchase goods and services based on the recommendation of an influencer on a […]
Affiliate Onboarding: 5 Features To Streamline Affiliate Onboarding
It is said that the first step in creating a successful affiliate relationship is affiliate onboarding. An ideal onboarding procedure will greatly assist new affiliates in creating interest for brand advertising for your business. However, effective communication is necessary to establish a positive relationship with new affiliate program participants. This is important for the overall success of […]
Trackier Q4 Product Updates
This past quarter has been busy for Trackier. Not only have we developed a completely new platform for iGaming but brought several upgrades to our existing platforms. We are excited to share the significant updates we have made to our Performance Marketing Software. Take a look: Upgrades to already existing features 1. View-through attribution on […]
Everything you need to know about Deep Linking
Deep linking is usually used by user acquisition teams to improve their conversion rates. However, more and more applications of deep links are being unearthed and are now being used by marketers. You can too use deep lining so users can easily navigate the mobile web and apps easily. Read our guide to learn how […]
Team Trackier at Israel Mobile Summit 2022
2 years of virtual events felt like forever and we were so glad to be finally back in Israel for the in-person meetup of everyone from the mobile, games, and adtech space. The Israel Mobile Summit this year featured the who’s who of app marketers, publishers, developers, startups, and VCs. The speaking sessions were insightful […]
Brand to Brand Partnerships: Everything You Need To Know About B2B Partnership Programs
The importance of a Brand to Brand partnerships has been realized by many brand owners in recent times. But this also begs the question “how to find the right partner for your business?“ Partnership marketing strategies and attribution have helped various brands to attain incredible success in their sales cycle. In this E-Book, we will […]
Game Monetization: Best App Monetization Strategies You Can Consider
According to Statista, revenue due to game monetization in the Mobile Games segment is projected to reach US$124.90bn in 2022. And the growth of this sector is not slowing down anytime soon. Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 8.74%, resulting in a projected market volume of US$174.60bn by 2026. […]
Everything You Need To Know About In-Game Mobile Advertising
What Is In-Game Mobile Advertising? In-game mobile advertising is a monetization strategy that game inventors use to boost their game’s profit. Game developers earn money and get paid by showing mobile game advertisements to their users. A maturity of gamers is happy with the ad-based model of games today. There are different types of mobile […]