A Comprehensive Guide On Mobile Gaming App Analytics
Mobile game analytics tools are a vital part of any game developer’s toolkit. They help you analyze what players are doing, calculate metrics and KPIs like daily active users or retention rates, and find bugs or other user experience issues. However, merely knowing what’s happening in your game doesn’t tell you how to improve players’ […]
Partnership Marketing 2022: The Ultimate Guide for Marketers
For today’s marketers, partnership marketing has emerged as an extraordinary growth channel and a powerful way to enhance brand equity. As shoppers have become harder to reach and more skeptical of traditional marketing approaches, a growing number of brands have looked to performance partnerships as a means of driving strong growth while simultaneously enhancing brand […]
Referral vs Reseller: Choose the Right Partnership for Your Business
Any business that wants to increase sales and attract new clients must have a solid partnership strategy. As a result, it’s crucial to make informed partner decisions. Despite the fact that there are numerous channels for partnerships, our focus today is on the differences between resellers and referral partners. While onboarding is a never-ending process for […]
CTV and OTT Advertising: A Simple Guide for Marketers
Television has experienced some of the biggest changes of all the media during this period of rapid growth and upheaval. The way that consumers watch TV, where they watch it, and when they watch it has been fundamentally changed by streaming services like Netflix, Hulu, and Disney+. Audiences now spend nearly 30% of their total […]
CTV, OTT Advertising Scope In India
India recorded over two billion U.S. dollars revenue from (over-the-top) OTT , CTV and video services in 2020. This figure is estimated to be triple by 2026 reaching nearly seven billion. Disney+ Hotstar, Netflix and Amazon Prime Video were some of the key players of the video subscription market, while YouTube continued to dominate online […]
White-label DSP
White-label DSP It is a demand-side platform (DSP) advertisers and marketers purchase and customize for ad placements. White-label DSPs can be integrated with as many ad exchanges and supply-side platforms (SSP) as necessary, which gives advertisers access to comprehensive and diverse audience segments. What is a white-label DSP? Advertisers opting for white-label DSPs want […]
Supply-side platform (SSP)
Supply-side platform (SSP) A technology platform or software that manages a publisher’s ad impression inventory across multiple ad exchanges. SSPs are effective marketing tools because they automate and optimize the sales of a publisher’s media space, helping to fill it with ads and generate revenue. What are supply-side platforms? SSPs help publishers automate the […]
Affiliate Advertising Platform for Global Expansion
Is business expansion always on your mind? Do you wish to take your business global? If you are already investing time and budget into affiliate advertising, adding an international perspective can bring in new growth opportunities. Expanding across borders helps brands tap into new audiences, diversify revenue streams, and gain sharper insights into market behavior. […]
SKAN: Everything you need to know about SKAdNetworks
Apple has been gradually moving the entire industry in the direction of mobile advertising that is privacy-focused. Limit Ad Tracking, which was first introduced in iOS 10, will, however, come pre-installed on iOS 14.5 devices. The App Tracking Transparency framework, which mandates that developers obtain users’ consent before tracking their data after informing users of […]
5 Best Practices To Make Your App Name Work In 2023
According to marketers, the application OR app name is intended to trigger a brand emotion in the customer’s heart and leave it in their memory by a specific label, making application naming a crucial component of its branding. The app name will follow the product everywhere it appears, so it is crucial to pick a […]