Know Your Player: Integrating Security Systems In Video Games
In Gaming, verifying the user before opening an account is as important as it is in digital banking. Know Your Player is a set of rules and laws that gaming industries are compelled to follow in order to tackle identity theft and cases like cyberbullying. Establishing the identity of a new user or a gamer […]
View-Through Attribution: Uncovering the Hidden Gems of Ad Measurement
The increase in the use of mobile phones has improvised the way of online marketing for brands and marketers. It’s been enhancing day to day with the changing requirements of the user. The current scenario of online marketing shows that there’s been a constant increase in online users. So brands need to work on their […]
Track Your Conversions Better with Real-Time Data: A Look at Trackier’s Latest Update
Our hard-working product team has been pulling out all the stops over the past two weeks to bring you a whole host of new features that are going to make affiliate marketing an absolute breeze. We’ve been tinkering away under the hood of our Attribution Tracking Solution, and the result is something special. Our latest […]
An Intro to Mobile App Analytics in Under 10 Minutes
Do you know what separates successful mobile apps from the rest of the pack? It’s not just great design or innovative features. It’s the ability to gather, analyze, and act on data. Mobile app analytics is the key to unlocking insights about your users and how they interact with your app. With analytics, you can […]
Trackier Offsite: Exploring the Beauty of Himachal Pradesh
The long weekend just got more exciting for team Trackier as we were off to explore the enthralling meadows of Himachal Pradesh. We spent three days in the paragliding capital of India, Bir (even though it felt like a few fleeting moments for us). Coming back to our base location in Delhi, Monday felt even […]
A Guide to Mobile Ad Fraud
Mobile ad fraud refers to any deceptive or fraudulent activity that generates false or invalid clicks, installs, or engagements on mobile advertising campaigns. This type of fraud can have significant negative effects on both advertisers and publishers in the mobile advertising ecosystem. As these technologies evolve, cybercriminals will be able to produce increasingly convincing fraudulent […]
Trackier Gets ISO 27001:2013 Certified
Trackier has always been at the forefront of providing top-of-the-line performance marketing solutions to its clients that are reliable, secure, and helpful. To up the game further, we’re now ISO 27001:2013 certified for our Information Security Management System (ISMS). This internationally recognized standard validates that Trackier has implemented rigorous measures to ensure the confidentiality, integrity, […]
Attribution
What is Attribution? The process of determining which touchpoints a customer engaged with or was exposed to before they accomplished a goal specified by an advertiser or marketer is known as attribution. Mobile Attribution The process of tracing the origin of a mobile app’s install or action, such as an in-app purchase or signup, and […]
10 Popular Channels to Master Mobile App User Acquisition Strategy
So you’ve built an amazing mobile app that has the potential to make $$$ and solve the problems of hundreds and thousands of people out there? But here’s a catch (or say, many) – Before getting the install counter moving quickly, there are several hurdles to overcome including high competition, low visibility, lack of trust, and […]
Ad inventory
Ad inventory is the available ad space that a publisher or advertising network has dedicatedly for sales to the advertisers. The ad inventory in the mobile marketing industry can refer to the available ad space on mobile websites, mobile apps, or mobile games. Benefits of Ad Inventory Ad inventory allows advertisers to reach their target […]