Trackier Offsite: Exploring the Beauty of Himachal Pradesh
The long weekend just got more exciting for team Trackier as we were off to explore the enthralling meadows of Himachal Pradesh. We spent three days in the paragliding capital of India, Bir (even though it felt like a few fleeting moments for us). Coming back to our base location in Delhi, Monday felt even […]
A Guide to Mobile Ad Fraud
Mobile ad fraud refers to any deceptive or fraudulent activity that generates false or invalid clicks, installs, or engagements on mobile advertising campaigns. This type of fraud can have significant negative effects on both advertisers and publishers in the mobile advertising ecosystem. As these technologies evolve, cybercriminals will be able to produce increasingly convincing fraudulent […]
Trackier Gets ISO 27001:2013 Certified
Trackier has always been at the forefront of providing top-of-the-line performance marketing solutions to its clients that are reliable, secure, and helpful. To up the game further, we’re now ISO 27001:2013 certified for our Information Security Management System (ISMS). This internationally recognized standard validates that Trackier has implemented rigorous measures to ensure the confidentiality, integrity, […]
Attribution
What is Attribution? The process of determining which touchpoints a customer engaged with or was exposed to before they accomplished a goal specified by an advertiser or marketer is known as attribution. Mobile Attribution The process of tracing the origin of a mobile app’s install or action, such as an in-app purchase or signup, and […]
10 Popular Channels to Master Mobile App User Acquisition Strategy
So you’ve built an amazing mobile app that has the potential to make $$$ and solve the problems of hundreds and thousands of people out there? But here’s a catch (or say, many) – Before getting the install counter moving quickly, there are several hurdles to overcome including high competition, low visibility, lack of trust, and […]
Ad inventory
Ad inventory is the available ad space that a publisher or advertising network has dedicatedly for sales to the advertisers. The ad inventory in the mobile marketing industry can refer to the available ad space on mobile websites, mobile apps, or mobile games. Benefits of Ad Inventory Ad inventory allows advertisers to reach their target […]
8 Advantages and Disadvantages of M-Commerce
Many eCommerce and retail firms have actively adopted higher mobile-centric strategies due to the enormous development of mobile devices and the widespread adoption of Internet services. It serves as a vital conduit for firms to interact with clients as well as a means of communication with relatives and close companions. People are more inclined to […]
Trackier Makes an Event to Remember at AdTech 2023
It’s been a busy year already with Trackier being part of more than five events in different parts of the world. Marking the end of the Q1 of 2023, we made our presence felt at ad:tech Delhi 2023. Not only did we exhibit at the biggest marketing event of the year, we were also the […]
Complete Introduction to iOS App Attribution
Are you prepared to explore the intriguing world of iOS app attribution? As we plunge into this thorough manual, which will demystify the complexities of tracking and attributing app installs, engagements, and conversions on the iOS platform, fasten your seatbelts. Whether you’re an experienced app marketer or are just getting started, this blog article will […]
The Close-Knit Social Network: Attribution Models for Social Media Marketing
In a world of eight billion people, having direct interaction with your target audience is quite a tedious task. And truth be told, it takes more than a single impression to register your brand in the minds of all these spread-out consumers. That’s where social media marketing comes to your rescue. Digital networking platforms like […]