Hello Internet! During my journey at Trackier, I have compiled various diverse experiences. As the year 2024 is here and with less than 30 days left to board my first flight for the overseas trade show, I can’t help but recall the unexpected yet necessary shift of virtual interactions on my laptop screen during the pandemic. Especially, considering the exciting time when I was engaging & interacting with the industry leaders in person at the important affiliate marketing trade show(s) across the globe.
Though online meetings offer convenience, comfort, and freedom to connect and communicate remotely, there exists an undeniable magic in the power of real in-person meetings. They not only nurture relationships but also help learn about the latest industry trends & innovations.
Hopefully, you all have seen our marketing event calendar for the year ‘24 till now. If not, then here’s the link. The year looks packed with many exciting events to be present at. And I am excited to meet you all too.
But before I start to pack my bag again, I decided to take a moment and write about why attending the affiliate marketing trade show in 2024 could be a major win for your business.
Three reasons to attend affiliate marketing trade show in 2024
1. Help Businesses Win Better With Advanced Tech
Affiliate Marketing Trade serves as a dynamic platform providing opportunities for innovative minds, coming together under a roof. Every time I go out on the ground, I feel amazed with the upcoming trends all prepared to boost the industry.
It provides ample opportunities to unveil new products and solutions, creating a nexus for marketers, salespersons, developers, and now influencers to showcase the latest innovations in the virtual world.
The affiliate marketing industry is the best hot service in the world right now. With an estimate to reach over 40 Billion dollars by 2040, businesses can’t afford to miss out on the latest industry. And considering that to be true, I do believe that now is the best time to participate as much as possible in the upcoming affiliate events. Beyond the confines of virtual meetings, I am all in to even bet that exchanging business cards in person can help build character and drive sales to business.
Having said that, I recently shared a post on my LinkedIn targeting all the affiliate network members, SaaS business representatives, or individuals who frequently attend conferences. All they needed to do is to simply drop a comment with “Interested,” under the comment section and I would promptly send them a copy of a checklist designed to enhance their event leads ROI. And that would have been possible due to a smart collaboration of Tech and human relations.
2. Revitalized Network Strategies Make More Sense:
Trackier’s tech and Customer support have always been appreciated by the industry leaders. We do recognize the enduring value of face-to-face interactions and thus, we at Trackier, emphasizes meeting perspectives in person, accelerating communications, and facilitating genuine connections during in-person meetings. And they even prove to be fruitful.
Now time for the two major key takeaways and why you too should reconsider more to revitalize network strategies for the better:
- Meeting in person reduces the chances of distractions.
- No technical glitches or unanswered emails would harm
It will help foster more meaningful connections.
3. Don’t miss out on collecting tangible goodies and gathering knowledge
Tech is the new “King” in the affiliate industry. Our suite of affiliate tracking tools including Performance marketing software, mobile measurement partner, and iGaming platform are proof of what tech can do for businesses.
But when it comes to nurturing relationships, you can’t afford to miss out on effective traditional tools. This doesn’t mean that I restrict myself from exchanging emails or posing for any picture in this social media world. But, for me carrying those physical business cards, offering notepads, ink pens, and even cookies or candies, has always remained the essential marketing instruments.
And I will tell you why you too invest in them because for any business to be successful these tangible tools become invaluable for tracking post-show action items, maintaining CRM pipelines, and efficiently closing sales cycles.
This eventually helps in realizing the importance of maintaining a balanced approach in a world driven by digital advancements, ensuring continued business success.
Bottomline
Affiliate trade shows and even the pre or post-social events are legendary. Beyond fun, these are another opportunity for you to communicate and network. And now when you have reached here while reading, I hope I was able to communicate my learnings with you. Also, don’t forget to check out our marketing event guide for 2024, to stay updated and meet me or my team members. Cheers!
FAQs
1. What should I bring to an Affiliate Marketing Trade Show?
Bring essentials like business cards, marketing brochures, and branded merchandise. A checklist of target companies, note-taking tools, and lead-capture apps ensures smooth interactions. Practical items like chargers, notepads, and small giveaways also help. Most importantly, bring an open mindset for learning and forming long-term business relationships.
2. How can businesses maximize ROI from trade shows?
Businesses should prepare with clear goals, a checklist of prospects, and marketing collateral. Actively networking, scheduling pre-event meetings, and using CRM tools for follow-ups boosts ROI. Offering giveaways, showcasing case studies, and leveraging tech demos at the booth ensures lasting impressions and stronger post-event conversions.
3. Are trade shows better than virtual events for affiliates?
While virtual events offer convenience, trade shows provide unmatched face-to-face engagement. Meeting industry leaders in person builds trust, minimizes miscommunication, and accelerates deal-making. Attendees also experience live product demos and collect resources like brochures or checklists, elements that virtual setups often lack. Both formats can complement each other.
4. How often are Affiliate Marketing Trade Shows held?
Affiliate Marketing Trade Shows are held multiple times annually, worldwide. Major cities host large-scale events, while regional shows target niche markets. Brands like Trackier participate in many throughout the year, offering businesses several opportunities to connect, learn, and grow within the ever-evolving performance marketing industry.
5. What role does technology play at an Affiliate Marketing Trade Show?
Technology plays a central role. Exhibitors showcase advanced tools like performance marketing platforms, fraud detection solutions, mobile attribution SDKs, and iGaming systems. Businesses discover innovative features that optimize campaigns and track conversions more effectively. Trade shows provide firsthand access to tech shaping the future of affiliate marketing.
