Mobilogi is a digital communication and performance marketing company focused on helping brands improve customer acquisition and marketing efficiency through affiliate marketing, mobile solutions, app installs, and other digital growth channels.
Since partnering with Trackier in 2019, Mobilogi has used the platform to manage and optimize performance marketing activities across multiple campaign models and traffic sources. As its operations expanded, maintaining accurate attribution, monitoring publisher performance, and gaining real-time visibility into campaign outcomes became increasingly important.
To improve campaign visibility, streamline tracking, and make faster optimization decisions, Mobilogi leveraged Trackier’s performance marketing platform for real-time tracking, reporting, publisher management, and performance optimization.
Challenges in Managing Growing Performance Marketing Campaigns
As Mobilogi expanded its affiliate and performance marketing operations, managing campaigns across multiple publishers, traffic sources, and campaign models became increasingly complex.
One of the key challenges was maintaining accurate attribution across CPS, CPA, CPI, and Meta campaigns. Mobilogi needed better visibility into conversions, publisher performance, and traffic quality to evaluate campaigns and make timely optimization decisions.
Managing integrations, postbacks, and event mapping also required a reliable tracking infrastructure to ensure conversions were recorded accurately and campaign performance remained transparent.
Mobilogi needed a centralized performance marketing platform that could simplify campaign tracking, strengthen reporting, improve publisher and offer management, and support more efficient campaign optimization.
Measurable Impact Across Key Performance Metrics
After implementing Trackier, Mobilogi improved campaign visibility, tracking accuracy, and operational efficiency while achieving measurable business growth.
- 4.2x ROAS Achieved
- 38% Profit Growth
- 87% Client Retention Rate
- $25 Average CAC
- 22% Fraud Blocked
- 3.8% Conversion Rate
By leveraging real-time tracking, advanced reporting, postback and event mapping capabilities, publisher and offer management, and performance analytics, Mobilogi gained greater visibility into campaign outcomes and publisher quality. This helped the team optimize performance more efficiently and make data-driven decisions across its growing campaign portfolio.
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