The September 2024 product updates include a new integration that allows performance marketers who operate call-driven campaigns. Trackier now supports native Ringba integration, enabling seamless call tracking, advanced analytics, and unified campaign performance monitoring.
Now that affiliate and performance-based campaigns continue to drive inbound phone calls, tracking phone conversions with high levels of accuracy is essential for marketers. This latest update allows businesses to track and optimize their phone-based performance accurately in Trackier without having to deal with multiple reports or perform manual reconciliation on the data.
Ringba Integration: Unified Call Tracking and Campaign Attribution
Ringba is a leading real-time call tracking and analytics platform known for its advanced routing, reporting, and automation capabilities. With Ringba Integration, businesses can use Trackier to track phone call conversions alongside both clicks and conversions that occur online.
Also, businesses can determine what caused the inbound phone call to occur, measure the campaign-level performance of each of their campaigns on one centralized dashboard, and utilize real-time insights to optimize their call-driven campaigns.
With Ringba integration, teams can:
- Track phone call conversions alongside clicks and online conversions
- Identify the exact source of inbound calls
- Measure campaign-level performance in one centralized dashboard
- Optimize call-driven campaigns with real-time insights
Advanced Call Routing and Optimization
Advanced call routing and optimization features available through the Ringba integration give businesses the ability to create custom call flows and routing logic based on a number of parameters, such as:
- Call duration
- Caller location
- Campaign source
- Pre-defined routing conditions
This helps direct calls to the most appropriate agent or department, thus improving response times to customers and their overall experience. Performance teams will not only benefit from enhanced reporting but also from increased operational efficiency.
Streamlined Setup and Activation
To access the integration, users simply go to the Automation → Ecommerce → Integrations page on the Trackier dashboard and provide their Ringba Account ID and Ringba Access Token before enabling the Active toggle and clicking Save.
After saving, data will be synced automatically between the two platforms without any additional configuration needed by the user.
Why Does This Update Matter?
Call-based campaigns have always had a significant place in verticals such as finance, insurance, healthcare & lead generation, but accurate tracking & attribution of calls often required disjointed systems. The Ringba integration provides a solution to these challenges by:
- Centralizing Campaign & Call Data
- Increasing Attribution Clarity
- Providing Deeper Analytics
- Supporting Data-Driven Optimization of Campaigns
Trackier offers businesses the tools necessary to scale call campaigns with high intent using unified call tracking and digital tracking.
Driving Performance Marketing at Scale
With the September update, trackier is continuously building an ecosystem of strategic integrations to support the future of performance marketing.
Whether your campaigns are measured through clicks, conversions, or calls, Trackier will ensure that all interactions are measured, tracked, and optimized.
Stay tuned for more product enhancements!
