Accurate attribution is the foundation of performance marketing. To help brands and e-commerce teams track conversions with better precision and confidence, we have rolled out two important updates in December 2025, product updates focused on conversion accuracy and data reliability.
Here’s what’s new in December 2025 product updates, from accurate conversions to integrations.
More Accurate Conversion Tracking with GCLID Integration
Trackier now supports Google Click ID (GCLID) based conversion tracking, enabling more accurate attribution across Google and social campaigns.
With this update, Trackier can:
- Directly map ad clicks to conversions using GCLID
- Track the complete customer journey, from click to checkout
- Improve multi-channel attribution accuracy across paid campaigns
Why does this matter? As media spends grow across Google and social platforms, traditional attribution methods often miss critical touchpoints.
GCLID-based tracking ensures conversions are accurately attributed to the right campaigns, keywords, and sources, helping marketers optimize spend and improve ROI with confidence.
New Integration: Siteplug by Affinity
Trackier has also launched a native integration with Siteplug by Affinity, designed to simplify conversion tracking and improve attribution for e-commerce businesses.
By integrating Siteplug with Trackier, teams can:
- Automatically fetch conversions – Order and conversion data are pulled directly from Siteplug into Trackier, reducing manual work and tracking gaps.
- Improve attribution accuracy – Every conversion is correctly mapped to its source, ensuring reliable performance reporting.
- Monitor errors through logs – Built-in logs help identify failed conversions, data mismatches, or integration changes in real time.
How does the Integration Works?
Once enabled from the Trackier dashboard:
- Users can configure the integration using Siteplug credentials
- Order statuses can be mapped to Trackier conversion statuses
- Conversion updates are automatically synced and logged
This setup ensures that every order lifecycle stage is accurately reflected in Trackier’s reporting.
Why does this matter? For e-commerce teams, missing or mismatched conversion data leads to poor optimization decisions. The Siteplug integration ensures a clean, automated data flow, making performance insights more reliable and actionable.
Built for Accurate Tracking at Scale
Both the GCLID-based conversion tracking and the Siteplug by Affinity integration reinforce Trackier’s focus on solving real attribution challenges faced by performance marketers and e-commerce brands.
Together, these updates help teams:
- Trust their conversion data
- Reduce attribution blind spots
- Make smarter, data-backed marketing decisions
More product enhancements are on the way as we continue to strengthen Trackier’s tracking and performance capabilities.
