Performance marketing teams rely on speed, accuracy, and reliability to scale campaigns efficiently. In the November 2025 product updates, we focused on improving conversion attribution accuracy, reporting performance, and offer optimization reliability.
These enhancements are designed to reduce operational friction, improve data confidence, and ensure Trackier continues to support modern tracking standards and large-scale performance workflows.
Let’s take a closer look at what is new and how each update improves your day-to-day performance marketing operations.
1. Google Ads Parallel Tracking and GCLID Capture
Google Ads tracking plays an important role in helping advertisers measure campaign performance and attribute conversions accurately. With Google’s introduction of parallel tracking, the traditional click-and-redirect flow has evolved to prioritize faster page loads and a better user experience.
Parallel tracking sends tracking requests in the background while redirecting users directly to the final landing page. To support this change, Trackier now fully supports Google Ads parallel tracking, including GCLID capture and conversion attribution, ensuring accurate and reliable reporting across all Google Ads campaigns.
How does parallel tracking work?
When a user clicks on a Google Ad, multiple actions happen simultaneously:
- The user clicks on the ad.
- Google sends a background beacon request to the tracking URL, which includes the gclid and other parameters.
- At the same time, the user is redirected directly to the final URL.
- The landing page loads with the gclid present in the URL.
- The user navigates the site and completes a conversion action, such as a purchase or signup.
- On the confirmation page, the stored gclid is retrieved.
- Conversion data is sent back to Google Ads via a pixel, beacon, or server-side postback.
- Google Ads confirms successful attribution.
What does Trackier enable?
Trackier ensures full compatibility with Google’s parallel tracking by:
- Capturing the gclid on the initial page load
- Storing it securely in first-party cookies or local storage
- Retrieving the stored gclid during conversion
- Sending accurate conversion signals back to Google Ads
Key Benefits
- Accurate conversion attribution – Conversions are linked back to the original Google Ads click.
- Improved user experience – Faster page loads due to the removal of redirect delays.
- Reliable GCLID-based approval – if the click ID is missing but the GCLID is present, conversions are still approved and attributed correctly.
2. Conversion Report Optimization
What is improved? We have significantly enhanced the performance of the conversion report, which previously took more than 5 minutes to load for large datasets.
The earlier approach relied on backend count queries, which slowed down report rendering. This has now been optimized using a smarter, frontend-driven approach.
How does the New Flow work?
- The system now triggers two parallel requests:
- One request retrieves conversion records
- Another request fetches record counts
- The UI supports parallel listing and count retrieval, improving responsiveness
- A single-request fallback is used to ensure accurate pagination when required.
Faster CSV Exports at Scale
CSV export performance has also been significantly improved.
For large datasets:
- Exports now use an alternative analytics data store
- This avoids heavy processing on the primary reporting system
Performance results:
- Export time reduced from ~115 minutes to ~3.4 minutes
- Tested on 2.1M+ records across 51 columns
3. Offer Optimise: 301 Redirect Support
Trackier’s Offer Optimise module now fully supports 301 (permanent) HTTP redirects.
Previously, validation issues could appear when optimized offer URLs returned a 301 response. With this update, Trackier accurately handles these redirects throughout the optimization and validation process.
Why does this matter?
- Many advertisers rely on permanent redirects for URL management.
- Lack of 301 support could cause validation failures or broken redirect flows.
- Accurate redirect handling is critical for reliable offer optimization.
Outcome for Performance Teams
- Correct validation of optimized offer URLs.
- Smoother redirection flows without tracking inconsistencies.
- Reduced errors in offer routing and optimization logic.
What This Means for Your Performance Marketing Workflows?
Together, these November updates strengthen three critical areas:
- Attribution accuracy for Google Ads campaigns
- Reporting speed and scalability for large datasets
- Optimizing reliability across complex redirect setups
