Make Your Travel Affiliate Programs Soar with Trackier

Trackier offers integrations with various platforms and tools, including, Segment, Intercom, Mixpanel, HubSpot, Watcho, mparticle, Salesforce, Google Ads, AWS, AppsFlyer, Adjust, AppMetrica, Branch, and more. This allows you to connect your existing marketing stack, customer relationship management (crm), booking engines, travel agency software, social media integration, and personalization engines, and streamline your workflows. Contact Trackier if you require any specific integrations, we take custom requests too.

Travel affiliate programs connect you with websites and influencers who promote your travel offerings, often through referral programs, in exchange for commission rates defined by your commission structures or revenue sharing model on bookings generated through their channels tracked via affiliate links and performance metrics. Trackier can help you manage these partnerships effectively. 

With Trackier as their affiliate programs management tool, travel brands can streamline their operations and enhance partner relationships.

By integrating with popular travel affiliate networks (including travelpayouts) and supporting partners familiar with programs like the expedia affiliate program, booking.com affiliate program, skyscanner affiliate program, and tripadvisor affiliate program, Trackier allows you to:

Track affiliate marketing performance: See which affiliates are driving the most traffic and bookings, allowing you to optimize your partnerships with high-performing channels.

Measure campaign effectiveness: Track user journeys initiated through affiliate links and understand their impact on conversions. This data helps you refine your affiliate marketing strategy for maximum ROI.

Generate customized affiliate links: Create unique links for each affiliate partner, enabling you to accurately attribute bookings and ensure proper commission payouts.

Personalization is key to capturing traveler attention in today’s competitive market. Trackier empowers you to personalize your travel affiliate program by providing in-depth customer insights. By analyzing website behavior and past booking data, Trackier helps you understand traveler preferences and tailor your marketing messages accordingly to improve customer engagement and user experience. You can leverage Trackier’s functionalities to:

Segment your audience with market segmentation: Create targeted audience segments based on demographics, interests, and past travel behavior.

Deliver personalized recommendations: Recommend relevant travel packages, destinations, and activities based on individual preferences.

Optimize ad targeting: Target your marketing campaigns on various platforms (search engines, social media) including email marketing, email campaigns, and mobile marketing with mobile optimization to reach the right travelers with the right message at the right time.

Travel marketers often face challenges like:

Attributing revenue across multiple touchpoints: Trackier’s dynamic attribution modeling helps you understand the full customer journey, giving you a clear picture of how different channels (social media, email marketing, email campaigns, content marketing, video marketing, programmatic advertising, seo strategies, influencer partnerships) contribute to bookings.

Optimizing marketing spend: Trackier provides detailed campaign performance insights, allowing you to identify high-performing channels and allocate budget effectively for maximum ROI.

Measuring the success of bundled travel packages: Trackier’s package tracking and bundled booking insights allow you to analyze the performance of individual components within a package (flights, hotels, activities). This data helps you create more attractive packages and optimize pricing strategies.

By providing real-time data and actionable insights, Trackier empowers travel marketers to overcome these challenges and achieve their marketing goals.

While Trackier primarily focuses on online marketing channels, it can also indirectly help you assess the effectiveness of offline campaigns for brand awareness and destination marketing. Here’s how:

Utilize UTM parameters: If you include unique UTM parameters in your offline marketing materials (e.g., a specific landing page URL with a UTM code), Trackier can associate online conversions with those campaigns.

Track offline conversions manually: You can manually import data on offline conversions (e.g., phone bookings mentioning a specific campaign code) into Trackier. This allows you to analyze the overall impact of these campaigns alongside your online marketing efforts.

Yes! Trackier is the best travel affiliate programs management tool for global expansion. 

It allows you to:

• Track and manage affiliates from different countries with multi-currency support.
• Automate commission payouts based on region-specific rules.
• Analyze performance across different markets with localized reporting.
• Optimize partnerships with influencers, travel bloggers, and deal sites worldwide, covering niche travel markets, travel deals, travel discounts, and partners promoting travel insurance via travel insurance affiliates, plus hotel affiliate programs, flight affiliate programs, and cruise affiliate programs.

Yes! Trackier’s international travel affiliate programs management tool allows businesses to:

• Track influencer-driven bookings and engagement.
• Assign unique tracking links for precise attribution.
• Measure ROI across social media marketing, travel blogging, and content platforms, working with content creators on content creation and content marketing.
• Identify top-performing influencers for better collaboration.