Our CEO and Co-founder, Faizan Ayubi, and our CMO and Co-founder, Udit Verma, spent their time at TechSparks, representing both Trackier and Apptrove and connecting with the next wave of entrepreneurs and industry leaders to make sure that our platforms were an integral part of India’s growth story.
TechSparks was an excellent showcase of the rush of innovative ideas and technologies coming out of India, it basically put you in front of the country’s entire future, showing leaps of progress in many areas, and proved to be just that, the best place to see what’s around the corner in the world of Indian technology.
Looking Under the Hood: What We Saw at TechSparks
Coming from the realm of advertisement technology, the conversations at TechSparks were all about going smarter, about solutions that can shield user privacy, but at the same time deliver accurate results. Well-known to us is that exactly what Trackier and Apptrove do. Offering crystal-clear numbers and completely reliable tracking, is now a must in this rapidly changing landscape.
Artificial Intelligence, or AI, is no longer just a novelty; it’s the backbone of any streamlined business operation. Our team saw AI being employed to automate customer service and produce sophisticated tools for particular trades. It underlined our belief that large-scale, smart and scalable software tools are an imperative for businesses.
It was also inspiring to see how technology is helping farmers. From precision farming to smoother supply chains, tech is making a real difference even in small villages.
The deep-tech sector is also growing fast. Companies are creating everything from space parts to low-cost medical devices. These innovations are building the foundation for the next generation of software solutions.
There was also a lot of discussion about making better use of India’s digital tools, like UPI for payments and Aadhaar for identity. The aim is to use these systems to build smarter digital services in finance, healthcare, and government.
Overall, the mood was very positive and focused on real results. Everyone seemed committed to building businesses that are smart, efficient, and sustainable — all contributing to India’s vision of a strong, digital economy.
Trackier and Apptrove: Partners in Performance Marketing
Faizan and Udit showcased Trackier and Apptrove’s synergies at TechSparks for the first time. Trackier is our all-in-one performance marketing solution and Apptrove is our mobile app fraud detection and growth measurement tool. We had one message focusing on two MAJOR pain points modern marketers face.
Business partnerships at Trackier enable clients to manage and optimize their marketing campaigns transparently and effectively without losing visibility on any critical components.
Real-time, fraud-free measurement is critical in India, where most of the population is mobile-internet first. Apptrove’s showcase answered how our platform, through deep linking and an AI-based fraud prevention system, shields our clients’ investments in app growth.
Faizan and Udit Seminar-style deep talks with investors, peers, and prospective strategic client business leaders. He guided the industry discourse on user privacy factors and the growing demand for multi-touch attribution, outlining dashboards, and analytics – values Apptrove has diligently served.
The Human Element: Faizan and Udit Connecting
Faizan Ayubi and Udit Verma did not just attend; they participated and engaged. Faizan explained how we choose certain advertising technologies in relation to our global advertising solution and our streamlined strategy to India. Udit Verma analyzed the market and explained our mobile strategy and the importance of using sophisticated fraud prevention tools in the early stages of mobile growth.
They elicited comments from app marketers about their daily struggles and provided live demonstrations. This provided evidence of our industry leadership and of Trackier and Apptrove’s powerful tech because of our transparency and commitment as partners. They showed we are not passively watching the market change, but are motivated to change the future.
What’s Next for Trackier and Apptrove
The outcome from TechSparks 2025 will determine the next steps in our strategic plan.
Our targets will be acquisition of clients in emerging sectors who lack robust and precise solutions for app measurement and performance tracking.
Our platform will be enhanced based on marketers’ feedback, which will help sharpen our features, such as, product integrations, multi-touch attribution, in-depth analytics, and others to meet the requirements of Indian enterprises.
We will continue to strengthen collaborations with local advertising networks, tech partners, and Apptrove’s and Trackier’s Visibility and Connections in the Tech Ecososystem.
We will continue to Participate in Major Events, as Technology Sparks, to Maintain Our Position as the Trusted Indian Competitor in Performance and Mobile Measurement.
TechSparks 2025 is not an ordinary networking opportunity, but as a showcase of the Indian startup ecosystem’s immense capabilities, it stands out. Our involvement in the central dialogues of Trackier and Apptrove indicates our commitment not to be bystanders in the forthcoming wave of innovation, but to be key players in its realization.
