September has been an exciting month at Trackier. This month, we have delivered more than 60 feature requests and enhancements, all aimed at making Trackier the most flexible and powerful performance marketing platform.
Our main focus was on adding new integrations, improving data insights, and making the platform more efficient for daily use.
Here is everything you need to know about what is new this month and how it can make a difference to your marketing workflow.
What is New?
This month brings major updates focused on connectivity, data quality, and panel flexibility.
1. Dynamic Offer Management: Opinion Universe Integration
We have introduced a new add-on module to enable seamless integration with Opinion Universe, designed for enhanced flexibility in offer sourcing and delivery.
- Real-time Offer Access – The new Offers API supports immediate offer fetching, perfect for handling live traffic scenarios.
- Static Offer Caching – Capability for asynchronous offer retrieval, allowing offers to be cached and served to users later.
- Targeted Data Access – Ability to access targeted offer data for individual offers or defined sets using specific offer IDs.
2. Expanded E-commerce Global Tracking: Blibli & eBay Integrations
We have rolled out two major integrations with global e-commerce leaders, ensuring your campaign data is captured effortlessly.
- Blibli Integration – Full data synchronization with Blibli, one of Indonesia’s leading e-commerce platforms.
- eBay Integration – Automated tracking of all processed orders on eBay, ensuring every transaction is accurately reflected in the Trackier platform.
3. Core Panel and Reporting Enhancements
- New User Goal for Ad Network Panels – This crucial functionality has been extended to Ad Network panels. This allows Ad Networks to collaborate directly with brands to configure and track the New User goal via a Shopify Webhook integration, enhancing reusability.
- Average CTIT Report Enhancement – We have improved the flexibility and detail in your Click-to-Install-Time (CTIT) reporting with two key additions:
- Source Filter – Easily filter the report by one or multiple traffic sources.
- Install Count Column – Each row now displays the total number of installs used for the CTIT calculation.
Why Does it Matter?
These updates are designed to streamline operations, open new revenue opportunities, and provide comprehensive data for better decision-making:
| Update Category | The Value/Problem Solved |
| Integrations (Opinion Universe, Blibli, eBay) | Unlock New Markets & Automation: Seamless integration with global partners eliminates manual tracking, reduces data discrepancies, and opens up new campaign opportunities. |
| New User Goal | Boost Network Credibility: Provides Ad Networks with the ability to easily meet brand tracking requirements (distinguishing new vs. returning users), improving partner appeal and compliance. |
| CTIT Report | Validate Traffic Quality: The new filters and install counts give you the necessary granular context to confidently judge traffic sources and quickly spot optimization opportunities. |
How Does it Work?
- For E-commerce Clients (Blibli & eBay) – Now that the integration is available, every transaction is processed on Blibli, and every order on eBay is automatically captured by Trackier. You gain instant, accurate visibility into performance without manual intervention.
- For Offer Managers (Opinion Universe) – You can now utilize the new Offers API to dynamically serve offers to your users in real-time or use the static cache for flexible targeting.
- For Ad Networks (New User Goal) – The Shopify Webhook is used to accurately distinguish a first-time user’s conversion. This setup is now flexible and can be reused and scaled to other clients with similar requirements.
Impact and Benefits
The combined benefits of these releases include:
- Maximize Revenue – The Opinion Universe integration provides direct access to a dynamic supply of offers, significantly enhancing your campaign’s agility and potential revenue.
- Deeper E-commerce Insights –
- The Blibli Integration provides enhanced visibility into sales and campaign performance and deeper insights into consumer behavior, enabling smarter, data-driven decision-making for improved optimization and ROI.
- The eBay integration ensures comprehensive performance monitoring across campaigns, improved optimization through consolidated reporting, and comprehensive insights into customer engagement and buying behavior.
- Operational Efficiency – Automated tracking eliminates the manual work typically associated with these large e-commerce platforms.
- Smarter Optimization – The enhanced CTIT report gives you the essential, comprehensive data (source-filtered install counts) to confidently pinpoint quality traffic and optimize campaigns for a higher overall ROI.
