October 2024 product updates introduce Smart Time-Wise Payouts, a powerful enhancement that allows advertisers and networks to automate payout adjustments based on specific days, dates, and time ranges.
As performance marketing becomes increasingly dynamic, static payout structures can limit growth opportunities.
With Smart Payouts, Trackier enables teams to align campaign incentives with peak traffic periods, seasonal promotions, flash sales, and market fluctuations, ensuring better performance and higher engagement without manual intervention.
Introducing Smart Time-Wise Payouts
Trackier now allows you to configure custom payouts based on:
- Day Parting (specific days of the week)
- Specific dates or date ranges
- Custom time slots within selected days
This feature is available for:
- Revenue & Payout
- Goals
- Publisher-Specific Payout
By enabling flexible payout scheduling, campaigns can respond in real time to demand spikes, promotional windows, advertiser SLAs, and competitive market changes.
What This Enhancement Enables?
With Smart Time-Wise Payouts, teams can:
- Increase payouts during high-conversion windows
- Boost publisher motivation during weekends or holidays
- Run limited-time promotional incentives
- Align payout structures with advertiser time zones
- Automate payout adjustments without manual changes
- Reduce operational workload while maintaining payout accuracy
This eliminates the need for reactive campaign management and allows payout strategies to work automatically in the background. Instead of updating campaigns repeatedly, managers can pre-configure performance-driven rules and let automation optimize outcomes.
Flexible Configuration with Granular Control
Smart Payout settings include:
- Timezone Selection – Sync payouts with the advertiser’s timezone for accurate 24-hour scheduling and global campaign alignment.
- Day Parting – Select specific weekdays and define custom start and end times to match peak performance windows.
- Specific Dates – Configure payouts for a single day or a date range with defined time slots, ideal for seasonal promotions or short-term campaigns.
Users can:
- Add up to 10 time slots per day
- Create multiple configurations for deeper granularity
- Automatically prioritize payout rules
The system prioritizes:
- Specific Date Smart Payouts
- Day Parting Smart Payouts
- Default Payout
This structured hierarchy ensures precise execution and eliminates payout conflicts.
Why This Update Matters?
Campaigns fluctuate based on timing and their respective audiences and competitors in the market. Without adaptable timeframe-based payouts, teams are at risk of:
- Missing peak traffic timeframe opportunities to capitalize upon
- Paying high prices for low-performing products
- Having to continuously readjust payouts manually
- Missing promotional events because of inadequate response
Smart Time-Wise Payouts allow advertisers & affiliate managers to more strategically create incentive structures, increase profitability, and ultimately drive more conversions during important time periods by changing payout management from a static & manual configuration into a dynamic growth strategy.
Driving Smarter Campaign Economics
Trackier has delivered more updates to their October release, including continuing improvements to campaign automation, improving their payout intelligence, and launching Smart Payouts to give performance teams a complete understanding of how to better manage their revenue strategy (maximise impact, stay competitive, and grow without adding complexity to their processes).
Trackier has many more optimisation-focused enhancements to be released shortly.
