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These days companies are happy to sign on sportsmen and sportswomen as their brand ambassadors, but when it comes to spending on training and building infrastructure for the underprivileged, few are willing to come on board.
Data shows that as recently as 2017, from the actual spend of Rs 6810 crore on corporate social responsibility (CSR) activities by the top 100 National Stock Exchange-listed companies by market capitalization, only Rs 122.71 crore was allocated to sports.
So, why did Trackier go along with sports as our next CSR activity? “Our aim is to improve the quality of life in the communities we work with. Sports is a great way to do this,” said Faizan Ayubi, CEO & Co-founder of Trackier. “We look to invest in those sports which are relevant to communities where we function; hence cricket is a focus for us.”
Trackier partnered with the Truly Help foundation to bring about a change in the lives of underprivileged children. For this, we initiated an on-the-field cricket activity while contributing to the cause. The event featured a full-day cricket tournament where we played and competed for a noble cause.
In association with the box zone India we donated to contribute towards the training and education of underprivileged children who want to become sportspeople.
In the future, we hope to include construction, renovation, and maintenance of stadiums, gymnasiums and rehabilitation centers among CSR activities so we can help maintain sports infrastructure in our locality.
“I believe that India has a huge talent that is hidden in the underprivileged section. We hope to bring forward such hidden talent and give them proper infrastructure, training, and all facilities,” said Udit Verma, CMO of Trackier.