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Beyond the Booth: Building Lasting Connections at ad:tech 2024

Ad:tech 2024 wrapped up last week on March 14 with over 500 exhibitors and 1000+ attendees gathered at the novel Yashobhoomi Convention Center in New Delhi, India. Tracker, with its 7th edition at the premiere event, held a booth buzzing with activity, showcasing our cutting-edge mobile marketing platform and sparking engaging conversations with industry leaders and marketing professionals. 

This year’s ad:tech was surely bigger and better with more opportunities to connect with market leaders and potential partners. Trackier took the event a notch higher with its exclusive first-edition Partner Palooza, marking the beginning of the recurring networking events for who’s who of the affiliate marketing industry. 

A Recap of Our Exhibit 

Trackier’s interactive booth at ad:tech 2024 manned by its team of 15 individuals from sales, customer success and marketing background. The booth saw a footfall of 500 brands and advertisers along with media partners on the first day of exhibition itself. 

picture of trackier team at ad:tech 2024 booth.

The team facilitated engaging demos and walkthroughs of the Trackier’s Performance Marketing Software and Mobile Marketing Platform, showcasing its capabilities to empower brands and advertisers by optimizing their affiliate marketing campaigns. 

The day concluded with a meeting with a bunch of existing partners who are eager to explore the untapped potential of affiliate marketing and mobile marketing. 

trackier adtech 2024 booth

Kicking Off Collaboration With Partner Palooza 

This ad:tech was even more special for Trackier, as it laid the foundation for its proprietary event Partner Palooza. The networking event took place on the first day of ad:tech at one of the most premiere locations of the national capital region of India.

Though it was a first by Trackier, Partner Palooza remarkably witnessed over 500+ attendees including brands, ad networks, ad agencies, and affiliate marketers across the globe. 

Partner Palooza marks the beginning of the Trackier-powered annual gala which is scheduled to take place every year around ad:tech 2024, leveraging the strategic timing to build connections in the industry and also helping peers find partners in growth. 

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