The January 2025 product updates focus on improving user experience, campaign performance, and affiliate tracking accuracy by enhancing Trackier’s integration options and simplifying the flow of traffic.
With the new LinkConnector Native Integration and improvements to Direct Link Tracking, advertisers, networks, and performance teams can track conversions, minimize unnecessary redirections, and increase transparency about the revenue generated by their partners.
This update was created to eliminate the friction from operations using accurate and timely data, to ensure clean attribution, and to enable teams to optimize their campaigns without adding any additional complexity to their current workflow.
Let’s take a look at what is included in the January 2025 product updates and how these updates will benefit your performance marketing efforts.
1. LinkConnector Integration for Easy-to-Implement Affiliate Conversion Tracking
LinkConnector is now integrated with Trackier for seamless affiliate tracking across its affiliate network.
LinkConnector integration allows you to automatically pull conversion data from LinkConnector into Trackier, giving the advertisers a single platform to see how well their affiliate partners perform without having to manually match up all the affiliate partners’ reports with their records or waiting for the affiliate partner’s reporting to be sent.
What is New?
- The native integration available under Automation → Ecommerce → Integrations.
- The integration is secured using the LinkConnector API Key.
- Automatic syncing of conversion and order data into Trackier
- There will be no need to change any existing campaign links or set up your campaigns again.
- Integration-level logs for monitoring retrieved and failed orders
How Does it Work?
- Users will find the LinkConnector integration option on their Trackier dashboard.
- You will generate a unique API Key from your LinkConnector account to authenticate your connection.
- Once you enable the integration in Trackier and save the settings, Trackier will start automatically retrieving conversion data from LinkConnector.
- Orders retrieved from LinkConnector will appear on the correct campaign in Trackier.
- You can track the success and failure of data retrieved from LinkConnector through the logs in Trackier.
2. Direct Link Setup and Tracking Enables Faster, More Trusted Campaigns
In January of 2025, enhancements to Direct Link setup and tracking allow marketers to direct users straight to their landing pages without going through a redirect. This means marketers will continue to maintain accurate tracking of their users’ interactions with their campaigns even after users have visited their landing pages.
With Direct Link enabled, the tracking URL reflects the campaign’s domain rather than redirecting the user to a third-party tracking service, allowing for faster loading times and improved user trust, and as a result, increased conversions.
What are the improvements?
- Direct Link setup made easier for campaigns
- Tracking URLs reflecting the brand’s domain
- Fewer redirects are required, and fewer tracking hops are required
- Better compatibility with eCommerce/D2C campaigns
- Shopify support via Direct Link code integration
How does the Direct Link work?
1. Once the user has set up their Campaign Settings to enable Direct Links, all new tracking links created in Automated Marketing will have a tracking URL that reflects the campaign’s domain, rather than directing visitors through a redirect.
2. Users will be taken directly to the brand’s landing page without any redirection or tracking interruptions.
3. For Shopify campaigns, the Direct Link code can be generated directly from the Automation → eCommerce → Shopify Setup page.
Important Conditions to Note
- Direct links are only active for campaigns that use pixels.
- The advertiser needs to provide the URL for their landing page directly.
- Direct link tracking will only work properly if the URLs that are tracked through third-party platforms are set to be directly linked to the advertiser’s account.
- Shopify users must implement the direct link tracking code to ensure it functions correctly.
Impact and Benefits
| Update | Problem Solved |
| LinkConnector integration | Enables accurate affiliate conversion tracking without manual reconciliation |
| Direct Link tracking | Reduces redirects to improve user experience and conversion rates |
| Native integrations | Ensures real-time visibility into performance data |
| Cleaner attribution | Improves trust in reporting and optimization decisions |
