Most businesses do not need an opinion piece telling them to “do both” or “find the right mix” when it comes to growth marketing vs performance marketing. They already know that. What they struggle with is deciding what to prioritise in the present, with the team, budget, and revenue pressure they actually have.
This checklist is designed to help you assess your revenue timeline, measurement confidence, buyer behaviour, budget signals, and team readiness before choosing between growth marketing, performance marketing, or a deliberate blend of both.
Use it to reduce internal debates, avoid reactive spending, and build a plan your team can execute with confidence.
Who is This Checklist For?
- Startup growth leads who need revenue now but want durable scale
- B2B SaaS CMOs looking to balance ARR and acquisition cost
- Agency heads running mixed-channel programs for clients
- RevOps teams that need measurement guardrails and clear handoff
What You Get When You Hit Download?
- A printable PDF workbook you can use during planning sessions
- Quick audit fields to capture budget, reporting confidence, and buyer timelines
- Decision prompts that point you to performance, growth, or a tested blend
- A 90-day experiment blueprint to run two measurable tests and re-audit
