GDPR and Trackier

Home > Blog > GDPR and Trackier

Reading Time: 2 min

GDPR and Trackier

Table of Contents

Stay in the loop and ahead of the curve. Subscribe to our newsletter now!
Share Now

At Trackier, we have always honoured our users’ right to data privacy and protection. We have never relied on advertising as a revenue stream. We have never served ads to our users, and never will. We do not serve ads even to customers using the free editions of our products. This means that we have no necessity to collect and process users’ personal information beyond what is required for the functioning of our products.

Activate the Privacy Policy in your Trackier Account

We created this feature exclusively for our clients who are working with European Clients. Please note: This setting will be applied globally for all the campaigns. 

GDPR-privacy-vNative

 Step 1: Click on Customize; Step 2: Click on Tracking; Step 3: Click on Privacy Setting, then Enable/Disable the Option. Click on Save.

How will the Report Log Affect?

ip-masking-in-vnative
  • IP Masking (replace the last octet of the IP with ZERO) within the platform to include all EU countries.
  • Device ID Masking will replace the last two digit with ZERO of any incoming values from these macros.

Data Collection and Retention Policies:

With data minimization principles in mind, we’ve made the following changes:

  • IP addresses and the Device IDs will have a default 90-days rolling retention.
  • All log-level reporting will have a 6-month rolling retention period.
  • Note: these retention window changes will only impact the Conversion Report and Click Logs. All Stats Report queries will still be available beyond these retention windows, though Affiliate Sub Id’s p1-p10 or Source stats queries are available for 18 months.

More to Explore

how Trackier Performance Marketing Software Can Change Your Online Business

5 Ways how Trackier Performance Marketing Software Can Change Your Online Business

While traditional marketing practices such as advertising on TV, print, radio, and promotional banners on websites and social media are still very much in play, performance marketing is fast becoming a common online business marketing strategy for many businesses, including brick-and-mortar establishments, online retailers, and e-commerce enterprises. Performance marketing is proving

Beating the Fraudsters- Trackier Anti Fraud Tool

Beating the Fraudsters- Trackier Anti Fraud Tool

Online advertising is a multi-billion dollar market. Global digital advertising spending is forecast to reach $ 225 billion, or 44% of total advertising spend. The size of this market is encouraging criminals and hackers to create technologies and techniques to steal money from advertisers. According to Ad Age, every $1

Introducing Trackier’s Mobile Marketing Platform

Over 5 years ago Trackier started its Ad-tech journey with our Performance Marketing Software. After gaining much success, we started recognizing an emerging need in the mobile industry as well. With the app economy accelerating in the last few years, marketers, developers, and product managers were still struggling to find